A massive lineup of fan activities will take place during MotoAmerica at WeatherTech Raceway Laguna Seca, July 10-12, 2026.
Photos by Brian J. Nelson
This is a press release from MotoAmerica…
Monterey, CA (July 9, 2026) — MotoAmerica is bringing more than just high-speed racing to WeatherTech Raceway Laguna Seca from July 10-12, 2026. Alongside the thrilling Superbike and Feature Class action, a massive lineup of fan activities will take over the venue and surrounding area, creating an unforgettable weekend for motorcycle enthusiasts on and off the track. This interactive fan experience perfectly pairs with the racing events, making the 2026 MotoAmerica round at Laguna Seca a true celebration of motorcycle culture.
The excitement kicks off before the track action even begins with Bike Night on Thursday, July 9, from 5 p.m. to 7 p.m. Taking place in the 300 block of Alvarado Street, fans and riders are invited to bring their bikes and kick off the MotoAmerica Superbike Speedfest at Monterey presented by Law Tigers. This massive motorcycle block party serves as the ultimate pre-race gathering, featuring a rider meet-and-greet, exciting ticket raffles, and appearances by special MotoAmerica promotional models to help everyone rev up for the race weekend.
Once the gates open at Laguna Seca, fans can take advantage of manufacturer demo rides, an opportunity that is limited at traditional motorcycle dealerships. This weekend marks MotoAmerica’s largest manufacturer turnout so far this year, bringing seven top brands directly to one location: Aprilia, CFMOTO, Harley-Davidson, Honda, Indian, Suzuki, and Yamaha. Licensed riders can gear up and evaluate the latest models on the scenic roads surrounding the facility. Participants should bring a helmet, gloves, long sleeves/pants, and over-the-ankle footwear.
Aspiring riders aged 16 and older can look forward to the RevZilla Ride With Us Free Learn To Ride Experience. This partnership between RevZilla, the Motorcycle Safety Foundation, and the Motorcycle Industry Council provides a safe, controlled environment to learn motorcycle basics with expert coaches and all bikes and gear are provided. Located at the end of motorcycle parking, the activation offers on-site registration and runs Friday from noon to 5 p.m., Saturday from 10 a.m. to 5 p.m., and Sunday from 9 a.m. to 3 p.m.
Families will find plenty of entertainment inside the dedicated Fan Zone, which features free carnival games to ensure that younger racing fans stay fully engaged with interactive challenges, prizes, and activities throughout the weekend. Fans of all ages will enjoy the mind-boggling bike skills on display in the MotoMotion Trials Stunt Show. Completing the Fan Zone is a large turnout of vendors showcasing apparel, motorcycle equipment and plenty of options for food and drinks.
The weekend’s premier fan attraction shifts the focus from top-end horsepower to ultimate machine control with the Slow Races Presented by Shark Law on July 11-12. Hosted by Hot Bike Magazine and LFG, this unique competition challenges riders to showcase their balance, clutch control, and nerves of steel. The objective is to be the last rider to cross the finish line without putting a foot down in a “Run-What-You-Brung” showdown open to choppers, baggers, Dynas, Sportsters, and touring bikes. Registration is completely free of charge at the Hot Bike booth during the race weekend.
Rounding out the off-track entertainment are the highly anticipated Island festivities, taking place in the lake center of the Laguna Seca infield. The Island will host the third annual Arlen Ness “King of Kustom” bike show, the action-packed Loside Ruckus Rodeo Bike Games, and the Show The Ride (STR) Sound Competition testing the onboard audio power of custom- built machines. Fans can unwind and swap stories between events at the Wild One Saloon. Weekend packages, single-day tickets, and camping passes are available to enjoy both the racing and fan zones, with children 12 and under receiving free general admission.
MotoAmerica welcomes fans of all ages to step beyond the grandstands and immerse themselves in an all-encompassing celebration of motorcycle community, culture, and entertainment that goes far beyond just a great weekend of racing.
For more information, visit https://www.motoamerica.com/
