Diesel Announces New Collaboration With Alpinestars

Press Release | September 25, 2019

Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparel

Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparel

This is a press release from Alpinestars…

Asolo, Italy (August 1, 2019) – Diesel is excited to announce a new collaboration with Alpinestars, the preeminent Italian masters of technical leather gear known for their motorcycle racing expertise.

 

The partnership is seen as a mini-capsule within Diesel’s Fall/Winter 2019 release.

Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparel

The reasoning behind the collaboration is multi-fold. Diesel has consistently looked to moto-racing for inspiration over the years, going as far back as the 1980’s when the company would sponsor competitive events. Fast forward a few decades, and Diesel has continued to be fueled by moto-races, involving everything from partnerships — like the ones with the legendary Italian motorcycle manufacturer Ducati– to aesthetic design details into multiple collections (even as recently as our current season, Spring/Summer 2019). Adrenaline, instinct, grit and bravery—all are involved in the sport, and all power Diesel’s ethos. This is why the company has been galvanized by moto-racing over four decades.

Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparel Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparel
Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparel

By linking-up with an established and highly regarded Italian company like Alpinestars, the leader in motorsport protection and design, Diesel injects an enhancement in both craft and creativity for Fall/Winter 2019, paying homage to the roots of both companies while also boosting uniqueness and variety for customers.

Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparelDiesel’s Fall/Winter 2019 includes Alpinestars-branded apparel

The capsule features: 2 men’s leather jackets inspired by the archives of both brands, which feature motorcycle details and leather patches that recall sponsorship logos (these are all rendered, however, with Diesel iconography); and 1 men’s biker jacket paired with 1 pair of leather pants. The women’s equivalent is reflected by 1 biker jacket in leather combined with a mini leather skirt. Additionally, to complete the capsule, sweaters, t-shirts, a cap and a pair of shoes will further capture the snarl and the vibe of the motorcycle racing world.

Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparel
Diesel’s Fall/Winter 2019 includes Alpinestars-branded apparel

To engage existing and new audiences, Diesel and Alpinestars have worked with talents from the moto-racing community, ensuring consistency across their promotions. The goal is to celebrate and spotlight Diesel and Alpinestars’ commitment to the discipline—and a shared passion for bold, high-octane competition. The collection will be available at select Diesel stores worldwide and on diesel.com and http://www.diesel.com/alpinestars-press.

 

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