The annual rider-led Million Mile Challenge campaign unites Rever and Alpinestars to turn miles into funding for childhood brain-tumor research and family support through Ride for Kids.
This is a press release from Rever…
Eagle, CO (July 2, 2026) — Rever, the world’s largest motorcycle GPS app and rider community, today announced the return of its annual Million Mile Challenge benefiting the Pediatric Brain Tumor Foundation (PBTF) and the national Ride for Kids program, reinforcing a multi-year commitment across the Comoto Family of Brands to support children and families affected by brain tumors.
Launching July 1 and running through Ride for Kids Day on September 13, 2026, the Million Mile Challenge invites riders across the country to track their miles in the Rever app, transforming every ride into direct support for pediatric brain tumor research and family assistance programs. The initiative concludes on one of the most important days in the motorcycle charity calendar, when riders unite nationwide for Ride for Kids Day events.
This year’s campaign is presented by Alpinestars, which is pledging 1.25¢ per mile recorded in the challenge, with a total contribution of up to $15,000. In addition to serving as presenting sponsor, Alpinestars has helped rally additional industry support, with Biltwell committing $5,000 through a half-cent per mile donation structure and both Cardo Systems and Pirelli contributing an additional $5,000 each toward the initiative. Together, these partners are helping amplify the challenge’s impact, ensuring that the more riders log miles, the greater the funding generated for PBTF and families affected by pediatric brain cancer.
“The Million Mile Challenge is built around the simple idea that riders already love to ride, so we’re giving every mile a greater purpose,” explained Bjorn Bredeson, Director of Marketing and Mobile Applications at Rever. “Through Rever’s ‘Make Every Ride Count’ ethos, we’re proud to turn everyday rides into measurable support for families facing the toughest battles imaginable. With partners like Alpinestars and the broader Comoto family, this year’s challenge continues to grow in both reach and impact.”
Rever has partnered with the Pediatric Brain Tumor Foundation since 2019, with the Comoto Family of Brands expanding its support of PBTF and Ride for Kids in 2021. Together, the organizations have built a sustained, community-driven model of fundraising that unites riders nationwide in support of the nation’s longest-running motorcycle charity program.
“The Ride for Kids community demonstrates the extraordinary power of motorcyclists coming together for a cause bigger than themselves,” added Alissa Karas, Director of Peer-to-Peer Fundraising at the Pediatric Brain Tumor Foundation. “Programs like the Million Mile Challenge help transform passion for riding into meaningful support for families navigating childhood brain tumor diagnoses, while also advancing critical research and care initiatives.”
As part of its broader commitment, the Comoto Family of Brands, which is the parent company of RevZilla, Cycle Gear, J&P Cycles, Common Tread and Rever, will continue its annual Ride for Kids Bike Meet & Charity Drive in September. On Ride for Kids Day, Comoto will donate 10% of all in-store and online sales (up to $100,000) while also activating grassroots fundraising efforts across its retail and digital footprint.
The Million Mile Challenge also serves as a lead-in to Comoto’s September “Ride With Us” Ride for Kids activation, further connecting summer riding participation to end-of-season fundraising efforts across the powersports community.
Alpinestars’ participation as presenting sponsor underscores the industry-wide commitment to expanding support for PBTF, with the company additionally exploring opportunities for future partners to join in mileage-based giving initiatives.
“Alpinestars is proud to support the Million Mile Challenge and help turn every mile ridden into meaningful impact,” said JP Nation, Key Accounts Manager at Alpinestars. “This collaboration reflects the spirit of the riding community and the shared responsibility we all have to support children and families affected by brain tumors.”
Participation in the Rever Million Mile Challenge is free and open to all riders. Participants can join and track their miles through the Rever app. Those wishing to support PBTF directly can also donate at: https://team.curethekids.org/campaign/594622/donate?amount=50&recurring=1
For more information about Rever and the Million Mile Challenge, visit https://a.rever.co/challenges/1249?
