Baxter Cycle—located in Marne, Iowa—opened the first-ever Royal Enfield flagship dealership in North America on June 20.
This is a press release from Royal Enfield…
Marne, IA (June 26, 2026) – Royal Enfield has unveiled its first-ever flagship dealership in the United States, with Baxter Cycle, located in Marne, Iowa.
The flagship location officially opened on June 20, with a special grand opening celebration, welcoming customers, riders and motorcycle enthusiasts to experience the Royal Enfield brand firsthand. Guests had the opportunity to explore the latest Royal Enfield motorcycle lineup, connect with fellow riders, and learn more about the brand’s heritage as Royal Enfield celebrates their 125th anniversary.
As the first Royal Enfield flagship dealership in the U.S., the new facility features a dedicated Royal Enfield retail environment, complete with exclusive branding, a dedicated showroom area, and a purpose-built workshop designed specifically for Royal Enfield servicing and maintenance.
Customers visiting the dealership at the launch had access to a range of current Royal Enfield motorcycles available for demo rides, allowing riders to experience the brand’s model lineup, renowned for its distinctive blend of timeless design, accessibility, and authentic riding feel.
Ross Clifford, Head – Royal Enfield Americas said: “It’s a proud moment for us to be opening our first Flagship store in North America, and Baxter Cycle was the natural choice. They are passionate Royal Enfield brand ambassadors who consistently deliver an exceptional experience to our customers.”
Jeremy Pendergast from Baxter Cycle added: “Being able to open the first flagship dealership in North America is such an honor. Having our customers come in and feel the same things we feel when we look at these bikes, and in this new beautiful environment, is so gratifying that after all these years really symbolizes how much we love the brand. The doors are always open, the coffee is always on, bikes always have gas in them—if you want to ride a Royal Enfield you come to Baxter Cycle.”
For over 50 years, Baxter Cycle has built a strong reputation among motorcycle enthusiasts and collectors, making it an ideal partner for Royal Enfield’s flagship retail store. The flagship dealer location will serve as a destination for both existing Royal Enfield owners and riders discovering the brand for the first time.
For more information, visit Baxter Cycle or contact the dealership directly.
Baxter Cycle
311 4th St
Marne, Iowa 51552
Hours: 9 a.m. to 5 p.m.
