SSR Motorsports announced the appointment of industry icon Scot Harden as its new Vice President of Sales & Marketing, effective immediately.
“With more than four decades of leadership in powersports, Harden brings an exceptional blend of strategic vision, brand-building expertise, and deep industry relationships to his new role,” says SSR Motorsports.
Harden has worked closely with SSR Motorsports over the past several years, contributing significantly to product planning, brand development and long-term growth strategy. In this expanded leadership position, he will oversee all sales operations, marketing initiatives and dealer development as SSR continues its rapid ascent in the U.S. market. Harden will also contribute to SSR’s product-development efforts.
“Over the past two years, Scot has played a pivotal role in the management of SSR Motorsports and has been an invaluable part of our recent progress,” said William Li, CEO of SSR Motorsports. “His name, reputation, and decades of experience in the powersports industry bring instant credibility and strategic vision to our organization. He has become a trusted and highly respected teammate whose leadership will elevate our brand and help drive SSR to the next level.”
Harden, along with the entire SSR sales and marketing team, will be present at the company’s exhibit at AIMExpo in January, where they will showcase SSR’s latest models and initiatives.CN
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