New Belgium Brewing Becomes Official Beer of American Flat Track

Press Release | March 9, 2020

New Belgium to sponsor fan hospitality areas at select rounds.

New Belgium Brewing Becomes Official Beer of American Flat Track

This is a press release from American Flat Track…

Daytona Beach, FL (March 9, 2020) – American Flat Track proudly announced today a milestone partnership – its first Official Beer – with the addition of New Belgium Brewing to its family of partners for 2020.

With over thirty years of brewing to its credit, the all-American New Belgium brand has turned what started as a basement homebrew dream into a full-fledged operation.

“Watching motorcycle races trackside, while enjoying a beer, is a great American tradition,” said Michael Lock, CEO of American Flat Track. “We are very proud to have teamed up with a great American brewer, New Belgium, for the 2020 season.”

As part of its deal, the Colorado-headquartered New Belgium will be the presenting sponsor of hospitality packages at select AFT events. The sponsorship gives New Belgium visibility at all events via signage throughout the venues and opportunities to promote its products like its Voodoo Ranger American Haze. Crafted with “notes of passionfruit and freedom”, American Haze is lauded for its overall drinkability.

“New Belgium Voodoo Ranger is excited to be the first Official Beer of American Flat Track,” said Clint Shobert, Brand Activation Manager Southeast United States at New Belgium Brewing. “There’s no better way to enjoy the most exciting racing on earth but with a Voodoo Ranger, and we look forward to sharing our product with the fans.”

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