Ken Roczen Switches To Shift
Cycle News Staff | January 4, 2017
Ken Roczen Switches To Shift: The next time you see Ken Roczen at the races, the 2016 AMA 450MX will have a new look. The long-time wearer of Fox apparel will now be wearing the company’s sister product—Shift gear. The announcement was made tonight at a gala event in Costa Mesa, California.
Ken Roczen Switches To Shift
Roczen, Shift’s first Moto-X Lab athlete, will make his debut in Shift’s new Blue Label gear at the Anaheim I Supercross this Saturday. The gear will be offered in limited numbers. Only 300 kits of each color will be produced globally, and there will be three colors—yellow will be available first. The pants will retail for $229 and the jersey $84.99.
Ken Roczen Switches To Shift
Ken Roczen Switches To Shift
Shift Release:
SHIFT is proud to announce the global release of their all new 3LUE Label jersey and pant, to be debuted on January 7th at Anaheim Stadium by Multi-time 450 OD Champion, 250 SX Champion, and MX2 World Champion Ken Roczen. The all new 3LUE Label radically pushes the boundaries of performance and comfort while emerging as the world’s most advanced racewear. Four years of development and testing have culminated in unmatched benefits across weight, fit, durability and moisture management.
“The collaboration working with SHIFT to launch the new 3LUE Label has been truly exciting,” says Roczen. “There’s a really great cultural element to the brand that we’ve merged into a super-high performance jersey and pant that are truly next level products.”
The 3LUE Label is being produced in extremely limited quantities (300 kits globally) and will be exclusively available at qualifying SHIFT retailers.
For more information on SHIFT, Roczen and the 3LUE Label collection visit www.shiftmx.com, and make sure to follow @shiftmx and @motoxlab on Instagram.