Press Release | July 14, 2016
This is a press release from IMS…
Santa Monica, CA (July 13, 2016) – The Progressive® International Motorcycle Shows® (IMS), the motorsports industry’s most powerful method for engaging qualified buyers, today announced show dates for its 36th annual tour. Seven key U.S. markets were selected in partnership with the key OEM and sponsor brands to attract the largest number of powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience.
Beginning in November 2016 through February 2017, the tour is supported by 15 of the leading two, three and four wheel vehicle manufacturers, the world class Ultimate Builder Customer Bike Show, Vintage Bike Clubs, and other main show attractions. The seven shows coincide with the launch of the 2017 model year, giving hundreds of thousands of consumers a first look at the new vehicles and the opportunity to evaluate and purchase premier aftermarket parts, accessories and gear.
Tracy Harris, Senior Vice President Powersports Group, UBM: “We’re thrilled to announce the 2016-2017 Progressive International Motorcycle Shows U.S. tour schedule. The dates reflect a strategically chosen roster of cities, with tour stops in the states leading the way for new unit sales nationwide. These 7 IMS stops have proven track records, delivering attendees that are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet.”
The title sponsor of the 2016-2017 IMS tour is Progressive® Insurance, a supporter of the Shows since 2004 and now title sponsor of the tour through 2020. Progressive® is the #1 motorcycle insurer and has been serving customers for more than 50 years.
Scott Hall, Motorcycle Product Manager, Progressive® Insurance: “We look forward to hitting the road for this tour every year. Our title sponsorship of the Progressive® International Motorcycle Shows® allows us to interact with passionate riders across the country and show them what Progressive’s all about. In working closely with our partners at UBM and Match Marketing Group we’re able to give motorcycle enthusiasts of all ages a unique, interactive experience that you won’t want to miss.”
The upcoming tour will have an increased focus on motorcycle manufacturers to create an engaging show experience for a wide audience of enthusiasts across the country. Motorcycle riders and powersports fans from coast to coast will have the opportunity to experience hundreds of new street bikes, adventure/dual sports, dirt bikes, cruisers, scooters, ATVs, and more.
Major manufacturers and key supporters tour include brands that have partnered with IMS since the tour launched in 1982. Charter partners on tour include BMW, Harley-Davidson, Honda, Kawasaki, Suzuki and Yamaha who are joined by BRP|Can-Am, Ducati, Indian, KTM, Royal Enfield, Slingshot, Triumph and Victory, among others.
The 2016-2017 Progressive® International Motorcycle Shows® tour schedule is as follows:
Long Beach, CA: November 18-20, 2016, Long Beach Convention Center
New York, NY: December 9-11, 2016, Jacob Javits Convention Center
Washington D.C.: January 6-8, 2017, Washington Convention Center
Dallas, TX: January 13-15, 2017, Kay Bailey Hutchison Convention Center
Cleveland, OH: January 27-29, 2017, I-X Center
Minneapolis, MN: February 3-5, 2017, Minneapolis Convention Center
Chicago, IL: February 10-12, 2017, Donald E. Stephens Convention Center
For more information visit www.motorcycleshows.com