World Superbike: Monster Energy Sponsors Kawasaki Factory Team

Cycle News Staff | January 16, 2015
Kawasaki Racing Team and Monster Energy form new World Superbike partnership. Photo Courtesy of Kawasaki

Monster Energy announced today a new sponsorship agreement with the factory Kawasaki Racing Team (KRT) for the 2015 FIM World Superbike Championship. Kawasaki and Monster Energy have enjoyed a global sponsorship relationship in both motocross and supercross racing. This partnership will now expand to include the championship-winning KRT World Superbike squad.

The factory WSB Ninja ZX-10R machines to be raced by 2013 World Champion Tom Sykes and Jonathan Rea will now feature prominent green Monster logos as part of a new graphics package. The final design of their 2015 machines will be unveiled at the official team launch in Barcelona on February 5th.

“It is great to welcome Monster Energy to KRT,” Kawasaki Racing Team Marketing Manager Biel Roda said via a team release. “Monster is a truly global brand and we share many of their values. It is great news that they are giving support to our riders and team to fight for the Superbike World Championship title. This new partnership will join Motocard and Elf as top sponsors, two partners that have been with us for many years now. I am sure this agreement will give more energy to the whole KRT project and we will have fun together for many seasons.”

“To race and to win is not only what Monster Energy stands for, it’s what we expect,” said Tommy Hayden, Monster Energy’s Roadracing Manager. “Monster Energy has experienced great success at the highest levels of motorcycle racing and now with the exciting new addition of the Kawasaki Racing Team to our global racing program, we look to excel in the most prestigious production-based motorcycle series in the world, World Superbike. As has already been well established, KRT is a world championship-proven entity and with riders Tom Sykes and team newcomer Jonathan Rea, we’re confident great things are ahead for both Monster and Kawasaki in 2015 and well into the future.”

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