Triumph Motorcycles launched their first documentary series, “All In”, a four-part program chronicling the brand’s journey onto the global off‑road motorsport stage. The first episode is now live and features interviews with Steve Sargent, Ian Kimber, Rod Lopusnak, Ivan Cervantes and Ricky Carmichael, detailing the company’s decision to enter the off-road arena, behind the scenes development of the bikes, the impact of the launch on the industry, and the start of the grueling journey into the most fiercely contested race series.
“The ALL IN series shows the passion and pride we put into this project,” said Ian Kimber. “When we started the project in 2018, we knew we had the racing DNA and the engineering caliber to succeed, and that’s why we went all in, forging partnerships, developing testing programs, and building a bespoke dealer network for a completely new range Motocross and Enduro bikes. Triumph’s move into Supercross, Motocross, Enduro, and Cross-Country championships, opened the doors on a new chapter in top-tier off-road racing. The ALL IN series highlights our journey so far and how we will continue to hone every aspect of our off-road programs. The journey has only just begun, but we are committed to being at the forefront of off-road racing.”
