Alpinestars representatives will be at Cars, Bikes & Coffee supporting the PBTF and Ride for Kids. The Cars, Bikes & Coffee event will be held at American Honda Motor, 1919 Torrance Blvd, Torrance, CA 90501 on July 18 from 9 a.m. to noon.
The annual rider-led Million Mile Challenge campaign unites Rever and Alpinestars to turn miles into funding for childhood brain-tumor research and family support through Ride for Kids.
Rever announced the return of its annual Million Mile Challenge benefiting the Pediatric Brain Tumor Foundation (PBTF) and the national Ride for Kids program, reinforcing a multi-year commitment across the Comoto Family of Brands to support children and families affected by brain tumors.
Launching July 1 and running through Ride for Kids Day on September 13, 2026, the Million Mile Challenge invites riders across the country to track their miles in the Rever app, transforming every ride into direct support for pediatric brain tumor research and family assistance programs. The initiative concludes on one of the most important days in the motorcycle charity calendar, when riders unite nationwide for Ride for Kids Day events.
This year’s campaign is presented by Alpinestars, which is pledging 1.25¢ per mile recorded in the challenge, with a total contribution of up to $15,000. In addition to serving as presenting sponsor, Alpinestars has helped rally additional industry support, with Biltwell committing $5000 through a half-cent per mile donation structure and both Cardo Systems and Pirelli contributing an additional $5000 each toward the initiative.
Together, these partners are helping amplify the challenge’s impact, ensuring that the more riders log miles, the greater the funding generated for PBTF and families affected by pediatric brain cancer.
Alpinestars representatives will be at Cars, Bikes & Coffee supporting the PBTF and Ride for Kids.
The Cars, Bikes & Coffee event will be held at American Honda Motor, 1919 Torrance Blvd, Torrance, CA 90501 on July 18 9 a.m. to noon.
Stop by to say hello, get professionally fitted in one of Alpinestars’ road helmets that will be on display, and help support a great cause.
Participation in the Rever Million Mile Challenge is free and open to all riders. Participants can join and track their miles through the Rever app. Those wishing to support PBTF directly can also donate at https://team.curethekids.org
For more information about Rever and the Million Mile Challenge, visit https://a.rever.co/challenges
