Wild Ass is introducing its new police BlueLine collection of seat cushions at Daytona Bike Week 2026 on March 1 at its booths (shared with J&P Cycles and Daytona Harley-Davidson).
Built with medical-grade materials and strategically placed air cells, the motorcycle seat cushions are engineered to reduce pressure points, vibrations and heat for riders. Wild Ass intends to donate $10 from each BlueLine cushion sold to law enforcement charities.
Here is the complete press release from Wild Ass Seat Cushions…
Wild Ass Seat Cushions to Introduce New Police “BlueLine Collection” Honoring Motor Officers at Daytona Bike Week
To release a new police product line of seat cushions, Wild Ass, the Minnesota-based innovator known for premium motorcycle air seat cushions, is expanding its presence and marketing efforts at Daytona Bike Week this March at the monster-sized J&P Cycles and Daytona Harley-Davidson stores in Destination Daytona, Florida.
Specifically targeting people who traditionally ride long distances to Daytona’s annual Bike Week versus trailering their rides, Wild Ass wants to prove their worth with the “Wild Ass Demo Experience” in both their outdoor locations.
“Our goal has always been to make riding more enjoyable, wherever or whoever you are,” said Craig Johnson, Founder and President of Wild Ass. “Riders have told us for years how our cushions transform long motorcycle trips, so it was only natural to bring that same technology to police motor riders with a new product line launching here at Daytona Bike Week 2026.”
WildAss’ launches the new “BlueLine Collection” March 1st in support of all motorcycle-mounted law enforcement officers with $10 per cushion being donated to law enforcement charity organizations. Staying alert and refreshed while seated for long periods of time is of tantamount importance in law enforcement. Extensive testing on cruisers, ADV machines, sport bikes, UTVs and police bike applications has proven the adaptability of the Wild Ass design across multiple platforms. Built with medical-grade materials and precision air-cell construction, each of the 4 differently shaped cushions distributes weight evenly and reduces heat and vibration—key to reducing rider and driver fatigue.
For more information, visit www.wild-ass.com.
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