The Pediatric Brain Tumor Foundation (PBTF) announces the launch of the Ride for Kids All For One Challenge, an initiative with the goal to raise $1 million by December 31, 2026.
This is a press release from PBTF…
Winston-Salem, NC (January 6, 2026) – The Pediatric Brain Tumor Foundation (PBTF) is proud to announce the launch of the Ride for Kids All For One Challenge, a transformative initiative designed to unite the powersports industry & community under a single, urgent purpose. With a bold collective goal to raise $1 million by December 31, 2026, this challenge seeks to fuel lifesaving research and family support programs for children battling brain tumors.
For decades, the Ride for Kids program has been a cornerstone of the powersports community’s charitable legacy. The new All For One Challenge evolves this tradition into a unified movement, bringing together riders, dealerships, corporate partners, and supporters across the nation. By rallying individual efforts into one powerful collective wave of support, the foundation aims to amplify the industry’s impact on the deadliest childhood cancer.
This initiative addresses the changing landscape of charitable engagement by offering flexible, inclusive pathways for participation. Whether through the Ride for Kids flagship events– the legacy rides that launched this movement, “Ride Your Way” personal fundraisers, community-driven events, dealership activations, or corporate sponsorships, or individual giving, every supporter plays a vital role in the collective mission. The challenge is designed to ensure that anyone—regardless of location or riding preference—can contribute to the $1 million milestone.
“The All For One Challenge isn’t just a tagline—it’s a shared commitment from a community built on passion, generosity, and purpose, rooted in the legacy Mike and Dianne Traynor created through the Ride for Kids program” said Aly Levine, Chief Development Officer. “They showed what’s possible when motorcyclists come together not just to ride, but to change lives. Through this Challenge, we’re bringing together riders, dealerships, manufacturers, and corporate partners under one banner, carrying that legacy forward and demonstrating how the powersports industry can act as one to create hope for children and families facing brain tumors.”
The All For One Challenge fosters a sense of shared accountability and pride. By connecting individual efforts into a cohesive narrative, PBTF maximizes the impact of every contribution- advancing vital research and helps families navigate the difficult journey of a brain tumor diagnosis.
This January at AIMExpo in Anaheim, the All For One Challenge will officially launch, uniting leaders from across the powersports industry to begin this important mission.
“The powersports community has always stepped up to make a difference, and the Ride for Kids All For One Challenge is a perfect example of how we can unite our passion for riding with a greater purpose,” said Cinnamon Kernes, VP, Market Expansion at the Motorcycle Industry Council. “This initiative showcases how powersports gives back—not just to the community of riders but to families and children who need hope. Together, we can leave a lasting impact that goes far beyond the road.”
The Pediatric Brain Tumor Foundation invites all members of the powersports community and beyond to join this critical mission. Together, we can turn compassion into action and hope into a cure. To learn more about how to participate or to make a donation to the All For One Challenge, please visit curethekids.org/allforone.
About the Pediatric Brain Tumor Foundation and Ride for Kids
Since 1991, the Pediatric Brain Tumor Foundation’s (PBTF) research funding, advocacy efforts and family support platform have led the way in ending the childhood cancer community’s biggest crisis. Dedicated wholly to addressing this rare, but devastating disease and guided by the experiences of patients, survivors, their parents, and siblings, the Pediatric Brain Tumor Foundation is the only organization to meet families’ needs along every step of their pediatric cancer journey.
The largest patient advocacy funder of pediatric brain tumor research, the foundation also funds and advocates for innovative projects that lead to vital discoveries, new clinical trials, and better treatments – all bringing us closer to a cure. We’re able to do that because of people and partners committed to supporting families and ending childhood brain cancer.
PBTF Ride for Kids, the country’s longest-running national motorcycle charity program, began in 1984 when two motorcyclists from Atlanta, Mike and Dianne Traynor, mobilized their riding community to support a local child diagnosed with a brain tumor. What began as a single grassroots ride —Ride for Kids, quickly ignited a nationwide movement of purpose-driven riders and supporters united in the fight against pediatric brain tumors. Through the Ride for Kids All For One Challenge, PBTF unites the powersports industry to drive collective impact and help children live longer, healthier lives.
For more information about the Pediatric Brain Tumor Foundation, visit curethekids.org.
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