The Motorcycle Industry Council has acquired the United States Motorcycle Coaching Association.
This is a press release from the MIC…
(July 30, 2025) — The Motorcycle Industry Council has acquired the United States Motorcycle Coaching Association, an organization dedicated to connecting riders with certified motorcycle coaches across the country. The acquisition, part of MIC’s broader market expansion initiative, reinforces the organization’s commitment to supporting lifelong rider development and growing participation in the powersports industry.
Founded in 2016, USMCA was created by a coalition of industry leaders, racers, and educators to provide new and returning riders with access to vetted, professional coaches in safe, closed-course environments. Today, USMCA’s searchable platform—available at MotorcycleCoaching.org and via the Motorcycle Coaching mobile app—allows users to locate certified coaches by entering their city, state, or ZIP code.
“USMCA connects riders with trusted, skilled coaches through an easy-to-use platform,” said Christy LaCurelle, President and CEO of the MIC. “And since each coach must pass basic prerequisites and background checks, riders and their families can feel confident in their safety and quality of instruction. This acquisition strengthens MIC’s efforts to grow ridership in meaningful, sustainable ways, and ensures we’re supporting riders long after their first ride.”
All USMCA coaches undergo a certification process that includes background checks, CPR certification, and training in heat stroke and heart attack awareness. They also follow a code of conduct that emphasizes safety, professionalism, and mentorship.
“We’re excited to join the MIC and continue building on the foundation we’ve established,” said Lindsey Scheltema, Executive Director of USMCA. “Coaching is one of the most effective ways to improve safety, confidence, and retention in our sport. With the MIC’s support, we can expand access and reach even more riders across the country.”
The network currently includes more than 425 active coaches, with a goal of reaching 500 in the next year. USMCA aims to connect 250,000 new and returning riders with coaching by the end of 2025.
Scheltema and Technology Director Mark Wilson will remain in their roles. The full USMCA board will continue to serve in an advisory capacity.
“This is a natural evolution of what USMCA set out to do,” LaCurelle said. “We’re proud to support the coaches and the community that have carried this mission forward.”
Visit the Motorcycle Industry Council online at https://mic.org/#/
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