Buell Motorcycle Co. announces that production of its SuperTouring will commence this fall. MSRP is listed at $23,995 with a special pricing of $22,495 for deposits made between July 1–August 31, 2025.
The following is a press release from Buell…
Grand Rapids, MI — The moment touring enthusiasts have been waiting for is finally here! Buell Motorcycle Co. is thrilled to announce that production of the SuperTouring will commence this fall.
Engineered to unleash freedom on every road, the SuperTouring’s performance components transform ordinary journeys into extraordinary adventures. After months of anticipation, we’re finally unleashing the long-awaited details you’ve been waiting for.
Performance Meets Comfort – MSRP $23,995
The SuperTouring delivers an exceptional riding experience with class-leading specifications:
- 185 horsepower and 102 ft-lbs. of torque
- 439 lbs. wet weight (without bags)
- Industry-leading power-to-weight ratio of 0.421 hp/lb.
*NOTE: Prototype/Pre-Production Specifications Subject to Slight Variances Upon Model Release
These impressive metrics are born from Buell’s racing heritage and maintain our signature Fuel in Frame (FiF) design.
Premium Components Standard
Every SuperTouring comes equipped with premium components:
- Dual-disc Brembo brakes with EBC rotors
- Fox suspension system and steering stabilizer
- Custom Saddlemen seat designed for comfortable two-up riding
- Carbon fiber bodywork
- Dunlop Sportmax Q5A tires
- Redesigned Buell footpegs with improved grip and 1-inch lowered stance
Customization Options
Riders can personalize their SuperTouring with various dealer/customer installed add-on packages:
- Secondary Exhaust + 36 Liter Bags Package – $1,500
- Cut Tips + 36 Liter Bags Package – $2,000
- Quick-Shift System – $495
Early-Bird Pricing Opportunity
Buell is offering an exclusive early-bird discount for enthusiasts who have submitted a pre-order deposit.
- Sales order deposits ($1000) open July 1, 2025
- Special pricing of $22,495 for deposits made between July 1 – August 31, 2025
- Standard MSRP will be $23,995
Pre-order holders will have priority access to submit their sales orders between July 1 – August 31, 2025. Starting September 1, 2025, sales order deposits will open to the general public with an MSRP of $23,995. SuperTouring will be available in the United States and Canada only.
Don’t miss your spot in line, submit your pre-order today: www.buellmotorcycle.com/super-touring
Production and Distribution
We recognize and respect the role of our sales partners in the broader customer journey and are committing to a phased roll-out system.
Initial production will focus on fulfilling direct pre-orders, ensuring our most enthusiastic customers are the first to experience the SuperTouring. Following this first wave of SuperTouring deliveries, our valued sales partners will receive models for their showrooms.
For more information and to secure an early-bird discount, visit www.buellmotorcycle.com.
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