Press Release | January 9, 2025
Stark Future announces Ben Masek as General Manager, North America.
This is a press release from Stark Future…
Barcelona (January 9, 2025) – Stark Future, the premium electric motorcycle brand revolutionizing sustainable transportation with innovative technology and world-class performance, is excited to announce Ben Masek as General Manager, North America.
With over 20 years of leadership experience in sales, marketing, and revenue growth, Masek will lead the company’s expansion in the region, bringing fresh insights and a proven track record to the table.
Masek has held leadership roles with globally recognized brands like Fox Racing, Stance, and Oakley. Most recently, he served as Chief Revenue Officer at Super73, where he helped drive the rise of electric bikes by leading global sales, marketing, and distribution strategies. Known for fostering market growth, building strong partnerships, and developing high-performing teams, Masek’s expertise will help propel Stark Future to the forefront of the North American electric motorbike market.
“I’m thrilled to join Stark Future and contribute to its groundbreaking mission,” said Masek. “Having spent my career working at the intersection of performance and innovation, I see a tremendous opportunity to bring Stark’s vision to life in North America. My goal is to not only expand our reach but also deepen our connection with riders, dealers, and industry partners who share our passion for sustainable, high-performance motorcycles. Together, we’ll push the boundaries of what’s possible and redefine the motorcycling experience.”
Stark Future is currently selling its groundbreaking Stark Varg through a network of over 150 dealers across the United States. Masek’s efforts will focus on expanding distribution, enhancing dealer partnerships, and ensuring more riders experience Stark´s performance.
The Stark Varg has already earned widespread acclaim for its exceptional performance, sustainable design, and innovative technology. Stark Future is also gaining momentum in the off-road motorcycle racing world as it works toward entering the professional AMA Supercross scene. While the brand will not be present at Anaheim 1, the event remains a key milestone in the North American racing calendar. Stark Future is focused on building its presence in the region, showcasing its innovative vision, and solidifying its reputation as a leader in the electric motorcycle industry.
“Ben’s passion for motorcycles and innovation aligns perfectly with our vision,” said Anton Wass, CEO and Founder of Stark Future. “His leadership and experience will be invaluable as we continue to grow in North America and redefine what’s possible in motorcycling.”
For more information about Stark Future and its mission to lead the electric motorbike revolution, visit www.StarkFuture.com.
