A New Quarterly Record for Dual-Sport Sales
Press Release | November 1, 2023
Dual-sports were among the Q3 sales stars as the MIC is reporting that among leading brands, sales of new motorcycles and scooters increased 4.4 percent through the third quarter of 2023, compared to the same period the previous year.
This is a press release from MIC (Motorcycle Industry Council)…
Dual-sports were among the Q3 sales stars as the MIC is reporting that among leading brands, sales of new motorcycles and scooters increased 4.4 percent through the third quarter of 2023, compared to the same period the previous year. Through September, the dual-sport segment was up 6.6 percent.
“The popularity of dual-sport motorcycles is the highest it’s ever been and off-road is steadily increasing,” said Buckner Nesheim, MIC director of Research & Statistics. “The third quarter of 2023 has marked the highest-ever recorded quarterly sales for these types of bikes, and the year-to-date figures also reflect the highest year-to-date sales in the history of the segment. If the current trajectory persists, 2023 is poised to exceed 2022 in becoming the year with the highest recorded sales of dual-sport motorcycles. Additionally, the year-to-date sales for off-road motorcycles in 2023 have reached their highest point since 2007, indicating the resurgence in off-road riding is continuing to grow.”