Press Release | August 29, 2023
David Zemla has announced he’ll be stepping away from S&S Cycle
This is a press release from David Zemla…
August 28, 2023 – After an eight-year tenure, industry veteran David Zemla has announced he’ll be stepping away from S&S Cycle.
“I’ve had the honor of working with some incredible teams while at S&S and together we’ve transformed this storied brand, readying it for an evolving market and many years of success. Now it’s time for me to take a break, spend some time with my family and prepare for the next challenge,” said Zemla.
Zemla had led the sales & marketing efforts at Performance Machine, Progressive Suspension and helped revive Burly Brand before moving to Wisconsin to assume the VP of Marketing role at S&S Cycle.
Beginning in mid 2015 Zemla took the reins of the then struggling S&S marketing department and soon established best in class media and product management teams. Leveraging a combination of creativity, innovation and a data focused approach they helped usher the brands marketing efforts into an industry leading role. During the challenging Covid years he led the space in innovative marketing efforts including digital training sessions and a brand centric podcast. We suspect DZ will return to the powersports space and look forward to working with him again.