Press Release | March 14, 2022
Hammer Nutrition, maker of endurance-sports-nutrition products, partners with FactoryOne Sherco.
This is a press release from FactoryOne Sherco…
San Antonio, TX (March 14, 2022) – FactoryOne Sherco announce today a new “fueling” sponsorship with Hammer Nutrition. The Whitefish, Montana company are the originators in endurance-sports nutrition having gotten their start more than 30 years ago. During that time, they have developed the most effective, natural products free of added sugars, artificial colors, flavors, chemicals and preservatives. They use only complex carbohydrates, the highest quality proteins and ingredients in their 100% made-in-the-USA products.
“I am thrilled to formalize our partnership with the FactoryOne Sherco Team,” said Hammer Nutrition founder Brian Frank. “We’ve supported many of their riders individually for many years, so it’s great to be able to expand our efforts to help all of their riders and mechanics with an effective hydration and nutrition program, allowing them to perform at their best every time they compete.”
As the official nutrition partner of FactoryOne Sherco, Brian and his team have developed enduro- and trial-specific fueling and recovery programs that hone in on the athlete’s particular needs whether is a six-hour hard enduro, or for the three loops of a trials national. For more information about these sport specific packages, please visit https://factoryonemotorsports.com/hammer-nutrition-enduro-trial-pack/
“As an endurance athlete, I have always relied on Hammer products,” said Sherco USA’s Chief Marketing Officer Bryan Kraham. “From the Ironman triathlon to 100k trail runs, they have always fueled me to the finish with no GI distress. I also rely on Hammer products while I am on my Sherco. I tell my endurance friends that there is no better full-body workout than riding a dirt bike for a few hours. While riding, I will use everything from gels, to hydration and other forms of fueling,” continued Kraham. “At my age, I really depend on their recovery products that help me get right back on the trail the next weekend. It is great to see Brian taking his love for off-road motorcycles, and his passion for proper fueling, and combining them into one.”
For more information, visit factoryonesherco.com