Giant To Showcase E-Bikes At Long Beach IMS

Press Release | November 15, 2019

E-bike ambassadors—including Eddie Lawson, Tarah Gieger, Jolene Van Vugt, Ethen Roberts and Dusty Wygle—will be on hand for meet-and-greet sessions.

Eddie Lawson

This is a press release from Giant…

November 14, 2019, Newbury Park, CA: For the first time in our history, Giant Bicycle USA—American headquarters for the world’s largest manufacturer of quality bicycles—will be attending the International Motorcycle Show (IMS) in Long Beach, CA, on November 22nd through the 24th, where we will display our 2020 line of Giant, Liv and Momentum brand E-bikes. Giant has been an industry leader in pedal-assist E-bike technology for two decades.

Giant Stance E+

Last year’s Long Beach show attracted nearly 50,000 powersports enthusiasts who are predisposed to anything on two wheels. Since they’re now seeing Giant E-bikes in an ever-growing number of powersports retailers across the country, it makes sense to give them a peek at the latest from the industry leader in Hybrid Cycling Technology.

Travis Pastrana

In addition to our E-bike product display, we will be giving away a Giant Stance E+. One lucky show attendee will win this full-suspension E-bike. Just register with your name and email and a winner will be chosen at random after the show closes.

Tarah Gieger
Jolene Van Vugt of Nitro Circus

We will also have several of our E-bike ambassadors—including four-time 500cc Grand Prix World Champion Eddie Lawson, women’s pro action sports athletes Tarah Gieger and Jolene Van Vugt, and Nitro Circus stars Ethen Roberts and Dusty Wygle—on hand to autograph Giant give-away products. Meet and greet sessions will take place at 5:00 pm Friday and Saturday at the Giant booth (#2043). Stop by our booth and check out the action.

Ethen Roberts of Nitro Circus on the Giant Trance E+
Ethen Roberts of Nitro Circus on the Giant Trance E+
Dustin Wygle

About Giant E-bikes

Giant’s first pedal-assist E-bike was built in 1999. This bike was revolutionary in its new approach to riding a bicycle—bringing together human power and the power of electronic technology with an exclusive power-assisted pedal system that gave riders an automatic extra boost for climbing hills or riding into a headwind. Giant’s on-board torque sensor automatically adjusted to the rider’s input and determined how much assistance was needed.

Over the last 20 years, Giant has refined and reengineered this Hybrid Cycling Technology. Six sensors now read the rider’s input. Multiple levels of assistance let riders decide how much, or how little, help they need. Giant’s SyncDrive motors are engineered through our partnership with Yamaha. Our EnergyPak Lithium-ion batteries are designed and built through collaboration with Panasonic.

Combine these technologies with premium components, like SRAM and Shimano drivetrains, FOX suspension, and Maxxis tires, and you have the perfect machine for more fun, more action, and more miles—with less effort.

Want to ride single track all-day? Now you can—and in more places, because two months ago, the National Park Service opened trails to pedal-assist E-mountain bikes. Want to climb that alpine pass like riders in the Tour de France? Just choose the right power-assist level and you can have that experience. Want to pedal to work in a suit and not arrive in a sweat? Giant makes E-bikes for every application.

Learn more about the range of E-bikes from Giant, Liv and Momentum by visiting, and


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