Answer Racing Announces Organizational Changes to Marketing Team
Kobi Iseri to lead global marketing efforts for historical motocross brand
This is a press release from Answer Racing….
Irvine, CA (September 26, 2019) – Historical motocross brand Answer Racing announces organizational changes within marketing department effective today. Industry veteran Kobi Iseri will transition to Answer Racing’s Senior Global Marketing Manager and will lead the brands marketing and communication efforts. Over the last 18 months, Iseri has led brand marketing efforts to re-launch Tucker Powersports street motorcycle apparel brand Speed and Strength.
Answer Racing’s Kayla Mead has also been elevated to the role of Athlete Manager that will support all amateur and professional motocross racing activities. Together along with Answer Racing’s Product Line Manager Brent Harden, the team will continue to focus on delivering new and exciting creative energy while also driving the global creative, marketing strategies and product innovation across the brand.
“The opportunity to lead one the most historical motocross apparel brands is a great honor,” stated Kobi Iseri. “I’m really proud of what our team has accomplished with Speed and Strength, and I’m really excited to get back to the dirt side, which is where my heart is. I know we already have a great team of people already in place and look forward to seeing the future of Answer Racing.”
“Being able to assemble this level of talent over to Answer Racing is great timing for the brand,” stated Rob Ramlose, VP of brands. “I feel with this team in place we can continue to deliver on our future road map, and we are delighted to transition Kobi Iseri at this pivotal time for our brand.”
For more information about Tucker Powersports and Answer Racing, click on the links below.