The Cat Rental Store Named Official Heavy Equipment Provider of American Flat Track

Press Release | April 8, 2019

The Cat Rental Store has been named the Official Heavy Equipment Provider of American Flat Track.

This is a press release from American Flat Track…

Daytona Beach, FL (April 8, 2019) – Series officials proudly announced today that The Cat Rental Store has been named the Official Heavy Equipment Provider of American Flat Track.

The Cat Rental Store Named Official Heavy Equipment Provider of American Flat Track

The strategic partnership between AFT and The Cat Rental Store comes at a pivotal time of growth for the sport. A combined global network of more than 1,400 dealer-owned locations makes The Cat Rental Store a convenient source for Cat® and allied equipment and specialized tools to meet most job site needs. Caterpillar is a global leader in heavy equipment manufacturing, and the Deerfield, Ill.-based company has provided solutions for infrastructure development for nearly a century.

Just prior to the 2018 edition of the Peoria TT, a deluge left the circuit unrideable, and it looked like American Flat Track’s longest-running race would be canceled. When faced with extreme circumstances, Caterpillar’s Edwards Demonstration & Learning Center operators delivered. The operators stepped in and resurfaced the entire race track overnight. The experience of their operators, combined with their world-class heavy equipment, rescued an event on the brink of cancellation.

“We are taking a leadership position to ensure that American Flat Track events have consistent, well-groomed race tracks at all rounds,” said Cameron Gray, COO of AFT Events. “Securing this partnership with The Cat Rental Store strengthens our capabilities and will bolster our efforts to deliver the best dirt track racing in the world every weekend.”

The Cat Rental Store network offers the largest construction equipment rental fleet in the world. At each race, American Flat Track will have access to the full spectrum of the Caterpillar product line, from the company’s well-known Cat earthmoving machines, excavators, skid steer loaders, backhoes, pavers and compactors, work tools and power generators to more than 60 other top-tier brands for aerial work platforms, compressors, concrete, HVAC or dumpers.

“We’re proud to partner with AFT on and off the track,” said Steve Brown, Global Marketing & Operations Manager for The Cat Rental Store. “Together, we share a commitment to healthy competition and entertainment. We look forward to reaching a broader group of Cat Rental Store customers with this sponsorship and getting the word out that we’re here when you need us.”

In addition to being the global leader in heavy equipment, Caterpillar also offers power and temperature solutions for some of the largest events and entertainment industries in the country via the Cat® Entertainment Services network.

For more information on The Cat Rental Store visit www.catrentalstore.com.

The 2019 season continues on April 20 with the Al Lamb’s Dallas Honda Texas Half-Mile presented by Russ Brown Motorcycle Attorneys at Texas Motor Speedway. Watch as AFT Twins and Roof Systems presented by Russ Brown Motorcycle Attorneys AFT Singles competitors bang bars in the hunt for the championship. Do not miss the premiere of the AFT Production Twins class at this iconic racetrack in the heartland of Texas. Tickets available now at www.americanflattrack.com.

 

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