Race Winning Brands (RWB), a leading manufacturer of high-performance parts sold to the powersports and automotive aftermarkets, has named industry veteran Scott Highland as the northeast Ohio-based organization’s Director of Powersports.
Highland comes to Race Winning Brands with over 30 years of industry experience following a lengthy tenure with CV Products Consolidated. Along the way, Highland includes stops at the Motorsport Aftermarket Group (MAG) and Xceldyne Technologies as part of his resume. Prior to his role with Xceldyne, Highland spent 10 years working with and supporting JE Pistons, a flagship member of the current RWB brand lineup.
Most recently, Highland was the Director of Sales and Marketing for CV Products Consolidated. In that role, he was responsible for overseeing, marketing and developing many of CV’s multiple powersports product lines.
By continuing to invest in top industry talent, Highland’s hire reinforces RWB’s commitment to its current powersports business platforms, while still emphasizing new growth. The move also highlights RWB’s continued efforts to identify and acquire marquee talent for its highly-regarded product development team.
“Scott Highland has a wealth of experience within the powersports space, is highly regarded within the industry and makes an outstanding addition to Race Winning Brands,” said Brian Reese, Chief Executive Officer of Race Winning Brands. “As Race Winning Brands continues to expand our portfolio, we take pride in identifying talented and experienced individuals who can bring a forward-thinking approach to all segments of our business. Scott is a leader in the industry with impeccable credentials. We’re thrilled to welcome him to the Race Winning Brands family.”
Highland will focus his efforts on reinforcing RWB’s commitment to its existing powersports product lines and identifying new opportunities for both Wiseco Performance Products and ProX.
“As a lifetime enthusiast and racer I’m elated to join a team that is passionate about the Powersports industry,” explained Highland. “I’m looking forward to working with and continuing to develop the iconic Wiseco and ProX product lines. Our goal is continuing to provide quality products and outstanding customer experiences. RWB’s desire to service customers, expand product development, invest in resources and grow its portfolio of brands is a winning combination. I look forward to rolling on the throttle with Race Winning Brands.”
Highland, a Texas native, will relocate from Greensboro, N.C., to Mentor, Ohio and begin his new role effective immediately.
About Race Winning Brands …
Headquartered in Mentor, Ohio, Race Winning Brands is a leading manufacturer of high performance parts sold to the automotive and powersports markets. The Company is a leading supplier for high end pistons, as well as connecting rods, crankshafts, electronics, and other engine related components. RWB markets its products through several highly-recognized brands including JE Pistons, Wiseco Performance Products, K1 Technologies, Innovate Motorsports, and ProX Racing Parts. RWB sells to a diverse and unmatched customer base of professional and sportsman racers, engine builders, enthusiasts, street performance racers, OEM crate engine builders, and automotive and powersports wholesale distributors.
About Wiseco Performance Products …
With a coast to coast domestic distribution system and international customers in Europe, South America, Africa, Australia, and Asia, Wiseco is the world leader in manufacturing high performance, forged pistons for the powersports, personal watercraft, outboard marine and automotive markets.
Wiseco is focused on continually refining our quality culture and our associates are dedicated to living up to our Quality Policy: “To Meet or Exceed Customer Requirements Every Time.”
Quality, integrity and service are the backbone of Wiseco’s success. No other piston manufacturer can match Wiseco’s advanced technology and care for detail. That’s why the top engine builders have come to appreciate and depend on Wiseco for consistent winning results.
About ProX …
ProX Racing Parts is a leading supplier of original equipment and aftermarket products for the powersports industry and stocks over 8,000 part numbers divided over more than 60 different product groups. All ProX parts are manufactured to the highest quality standards at state-of-the-art manufacturing facilities across the globe. Founded in the Netherlands,