The EICMA show in Milan, Italy, is arguably the most important motorcycle show each year. With more than 700 exhibitors filling 10 large buildings and a claimed 600,000 visitors over six days, it is an overwhelming experience. This is where most major motorcycle brands introduce new models we will see in the coming years. I squeezed it all into the two media days, and these were my big takeaways from what I saw:
Adventure motorcycles, especially sub-600cc models, were the most notable trend. We have seen a big surge in this space over the past couple of years, with the KTM 390 Adventure, BMW F 450 GS, Royal Enfield Himalayan 450, CFMOTO Ibex 450, Kawasaki KLE500 and Moto Morini Vettore 450 headlining the list. We can now add the Sherco Sahara 450, Beta RE 330, Rieju Rally 307, Moto Morini Canguro 300 and the Yamaha Tenere 4 concept to that list.
Electric motorcycles continue to increase in quantity and performance. LiveWire, the Harley spinoff, expanded the Honcho line of bikes aimed at street mobility; they also acquired the Dust Moto brand, which is soon to release the Hightail motocross/off-road model that looks very impressive. Zero, which is one of the electric motorcycle pioneers, launched two new street-legal motorcycles expected to be available in the U.S. in 2027. The Ventura is a supermoto-type bike that includes level two charging and the new street-legal version of the XE off-road bike.
The Chinese brands are coming on strong. Several Chinese motorcycle brands had large displays at the show, including CFMOTO, Kove, Segway and Benda, which are already available in the U.S. ZXMoto, which plans to enter the U.S. market soon, perhaps made the biggest waves. The brand won six World Supersport races in 2026 and has recently announced that they will compete in the MXGP Championship and World Rally Championships in 2027. American Skyler Howes is competing on the ZXMoto Rally team.
The better-known Japanese and European brands are still showcasing their market leadership. Yamaha launched three adventure scooters, electric mobility models and the Tenere 4 Concept. Honda had a massive display and launched three versions of their Africa Twin as well as a new CBR1000RR-R Superbike. Kawasaki showed off the new KLE650 Adventure motorcycle. Suzuki introduced the GSX-10RS, which attracted a lot of attention. KTM focused on its new Factory Edition motocross models. Aprilia showed off the RSV4 Obscure special edition sportbike.CN
See more of what we found at the 2026 EICMA HERE.
Check out our recap video below that includes some of these models and other highlights.
VIDEO | Coolest Stuff We Saw At The 2026 EICMA Show!
