Beta USA announced that multi-time National Champion and AMA Hall of Famer Ryan Young has officially joined the company as a brand ambassador. Reunited with the manufacturer that powered his earliest title runs, Young will represent Beta across competitive events, promotional initiatives, and his premier riding schools nationwide.
“Young brings a distinguished legacy in observed trials and off-road riding,” says Beta. “Holding an unbeaten record of six consecutive Pro Championships, his career highlights with Beta include winning his first and third National Pro Championships in 1988 and 1990. The latter aboard Beta’s groundbreaking first-year aluminum Frame Zero. Beyond his championship legacy, Young has spent 39 years training generations of Trials and Extreme Enduro Champions. He continues to perform at the highest levels of competition, securing victories at the UTE Cup at ages 50 and 56, as well as winning the British American Cup on the top line at age 56.
Young’s next competitive outing will be at the UTE Cup in Colorado on August 15-16, where he aims for another victory at age 59 aboard his Beta Sincro 300 Factory.
“It is so great to be back on a Beta,” said Young. “I won my first and third National Pro Championships on a Beta, and my new bikes are incredible. The Sincro 300 Factory is so smooth on the bottom, turns like nothing I have ridden in a long time, and feels completely planted. You can reach whole new levels in your abilities with a Beta, and I’m looking forward to many good years ahead helping grow the brand.”CN
