In one week ( February 5-7), many of the industry’s best products, services, and continuing efforts to protect and promote powersports will be presented and on-stage as the doors open inside the Las Vegas Convention Center for AIMExpo 2025.
This is a press release from the MIC…
While there are more than 2,000 dealers registered to attend and more than 400 exhibitors – including more than two dozen OEMs and nine distributors – there is still room for additional attendees on the nearly 300,000 square feet of show floor.
Registration remains free for dealers through February 4. After that, attendees can register on site for a nominal fee.
“The widespread support for AIMExpo from across the industry has been great to see and greatly appreciated,” said Christy LaCurelle, MIC President and CEO. “AIMExpo has grown in attendance, in floor space, in education and features, and as the leading annual powersports gathering. The three show days continue to deliver great value for exhibitors and attendees.”
“It’s also a great venue for MIC Board members, department heads, and staff to showcase what the MIC delivers in value every day of the year, for members and really everyone in powersports,” she said. “In addition to MIC Board members, several key people from our Government Relations Office, from Research and Statistics, and from Market Expansion, will be there in Las Vegas to talk and answer questions about what we do to protect and promote our nearly $50-billion business, and help the everyday customers we all serve.”
Just past the main doors, inside the new AIMExpo feature, The Starting Line, MIC Research and Statistics staff and outside partners will be on-hand to discuss industry data and statistics with any show attendee. With the MIC Statistical Annual launching just ahead of the show, this is an opportunity to connect with the Research team to get a better understanding on how this data can help companies make more informed business decisions. On the big Disruptive Thinking Stage—following a kick-off session led by Garage Composites—will be Scott Schloegel, Vice President of Government Relations, with a presentation on navigating the new political landscape and outdoor recreation growth. For MIC members, a Lunch & Learn session on opening day will be hosted by members of the MIC Board of Directors.
The MIC presence at AIMExpo will be part of two and a half full days of Disruptive Thinking and Dealer Excellence education sessions. Led by industry experts, these sessions will explore major powersports issues, challenges, and opportunities, as well as the latest on evolving best-business practices for retailers. In addition, AIMExpo’s new Tech Talks – fireside-chat-style discussions with tech business leaders – will debut in the Digital & Tech Sector on the show floor. Dealers and attendees will enjoy small-group conversations on problem-solving, tech opportunities, and tech challenges. Finally, on the last day of AIMExpo 2025, there will be a show-wrapping Open Mic morning with exhibitors and registered dealers sharing their views.
“These presentations will get you thinking about how you look at business and might even challenge what you consider to be the norm,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “We curated the presentations to ensure panelists will cover a range of pressing issues and will have ideas that can inspire you to approach your business from a new perspective.”
Visit https://aimexpousa.com to learn more.
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