Press Release | January 16, 2024
Motorcycle luggage brand Kriega has entered a strategic distribution partnership with U.S. distributor Helmet House.
This is a press release from Kriega…
Deeside, UK/Calabasas Hills, CA (January 15, 2024) — Kriega is thrilled to announce its partnership with Helmet House. The collaboration marks a significant milestone in expanding Kriega distribution in the U.S. market, commencing on January 15, 2024.
Kriega, world famous for their market-leading motorcycle luggage, backpacks, hydration packs, and waist packs has partnered with Helmet House as its exclusive U.S. distributor. The deal will enhance Kriega’s presence in the motorcycle market and maintain its focus on providing an exceptional consumer experience. Helmet House will distribute the full range of Kriega products, covering sports/touring, modern/retro/classic and adventure/off-road bikes.
Speaking from the company’s UK headquarters, Dom Longman, CEO of Kriega said, “This partnership signifies a major step forward for Kriega and aligns two companies with a passion for delivering quality to the motorcycling community. We have slowly but surely built a great following in the USA, and now, thanks to Helmet Houses’s reach and network of dealers, it will allow motorcyclists curious about our products to feel the quality before investing.”
Dave Bertram, CEO of Helmet House, expressed his excitement about this partnership, stating, “When it comes to motorcycle luggage, I’m all about quality and function-driven design, and appreciate a respected brand. That’s why I’m thrilled to partner with Kriega, a company globally recognised for their award-winning products. Kriega’s reputation for offering the highest standards of functionality and manufacturing is unmatched, and I’m excited to see what we can achieve together.”
As Helmet House expands its portfolio of brands, this partnership exemplifies its dedication to meeting the diverse needs of its valued dealers and customers. The addition of Kriega reinforces Helmet House’s position as a leading distributor of premium helmets and riding gear.
The partnership means Kriega products will now be available at dealerships across the United States, allowing motorcyclists to assess the superlative quality before purchase.
