Rennie Scaysbrook | July 8, 2021
A few years ago, Harley-Davidson launched the LiveWire. Back in 2019, it was a new model that stood as the first all-electric motorcycle for the Milwaukee brand, and hit the market at the same time as the Zero SR/F.
Now Harley-Davidson has launched LiveWire as a standalone brand. The first such bike from the brand is the… Harley-Davidson LiveWire. Well, not really, but it is the exact same bike Harley debuted in 2019, just minus the orange and black colorway because it’s not a Harley-Davidson…
“As part of The Hardwire Strategy, we made a commitment that Harley-Davidson would lead in electric,” Chairman, President and CEO of Harley-Davidson, Jochen Zeitz, said. “We recognized the pioneering spirit and brand value in LiveWire for our community and took the decision to evolve the original LiveWire motorcycle into a dedicated EV brand. Today’s LiveWire ONE builds on the DNA of Harley-Davidson but with the electric focus and ambition of the new LiveWire brand. Harley-Davidson and LiveWire will continue to rewrite the motorcycle rulebook and we are excited about this next chapter in our legacy.”
It’s the same thing as before, but different. Welcome to the new LiveWire One.
Now called the LiveWire One, one of the big boosts for the model is the price tag. At $21,999 MSRP, that’s a very sizeable $7800 from what the same bike in H-D colors cost, which gives you a glimpse at the value of the name on the tank (or socket).
We rode the LiveWire last year for a few weeks, the test of which you can read here. We also did the world launch, which can be found here.
Below is what Harley-Davidson had to say about the LiveWire One
LiveWire ONE: Launching at $21,999* and available to order today at LiveWire.com, in addition to select LiveWire dealers, LiveWire ONE delivers the best experience for the urban rider, with personality and soul:
- BIKE WITH A PULSE: Haptic heartbeat—adding a touch of humanity to electricity
- DIGITALLY CONNECTED: Stream directions, monitor alerts, and track your recharge status
- INSTANT ACCELERATION: Smooth power from the electric motor that can produce 100% of its rated torque instantly
- FAST CHARGING: Recharge DC Fast Charge 0 to 100% in 60 minutes/0 to 80% in 45 minutes**
- FAR RANGING: 146 miles of city range, capable of traveling beyond the urban grid***
- CUSTOM MODES: Define how LiveWire ONE performs and personalize your experience
- CONTROL: Advanced rider systems and a 6-axis IMU tracks and anticipates change
With evolved software and hardware, LiveWire ONE builds on the experience of the original LiveWire and reflects the new identity of the LiveWire brand.
LiveWire ONE will debut at IMS North California on July 18, 2021, with demo rides and wider product experience moments.
Innovative model: LiveWire is the first OEM with a hybrid omni-channel model, combining the best of digital and physical, allowing the customer to interact with the brand on their own terms.
Retail experience: LiveWire ONE launches online at LiveWire.com and at 12 incoming LiveWire brand dealers**** in California, New York and Texas with additional locations planned for the fall.
Experience Galleries: Designed to facilitate a fully immersive brand experience, the first state-of-the-art LiveWire brand experience gallery is scheduled to open fall/winter 2021.
Online + In the App: With the focus on the digital experience, LiveWire.com takes visitors through an immersive journey from vision to product—including a new interactive bike builder, a new mobile app, and a heightened ownership experience.
LiveWire Custom™ Finance: The LiveWire Custom™ Financing Program provides ownership with options, allowing riders to experience the latest LiveWire technology, on short term leasing.
International: Launching in the USA, LiveWire ONE plans to be available in international markets from 2022. For future product news, please see LiveWire.com.
*Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices for additional available models exclude tax, title, licensing, registration fees, destination charges, added accessories and additional dealer charges, if any, and are subject to change. LiveWire reimburses dealers for performing manufacturer specified pre-delivery inspection and setup tasks. Dealer prices may vary.
**Charging rate varies based on output of the charge unit and ambient/vehicle temperature.
***Range estimates are based on expected performance on a fully-charged battery and are derived from SAE J2982 Riding Range Test Procedure data on a sample motorcycle under ideal laboratory conditions. Your actual range will vary depending on your personal riding habits, road and driving conditions, ambient weather, vehicle condition and maintenance, tire pressure, vehicle configuration (parts and accessories), and vehicle loading (cargo, rider and passenger weight).
