Giant E-bike ambassadors Eddie Lawson, Doug Chandler and Jolene Van Vugt will be on hand to meet consumers at Sonoma IMS Outdoors event.
This is a press release from Giant…
Newbury Park, CA (July 13, 2021) – Giant Group USA will display 2021 Giant, Liv and Momentum brand E-bikes at select Progressive International Motorcycle Shows Outdoors in 2021, starting with the season opener at Sonoma Raceway, July 16-18. The world’s largest manufacturer of performance bicycles, Giant has been an industry leader in pedal-assist E-bike technology for two decades.
As we emerge from the restrictions of COVID-19, the new IMS Outdoors show format has allowed Giant to increase our outreach to power sports enthusiasts with a new mobile exhibit trailer that communicates the culture of the Giant brands, from history to financing to the innovative technology that makes Giant the industry leader in Hybrid Cycling Technology.
“Giant Group has been crafting pedal-assist bikes since 1999, longer than any brand in the cycling space,” said John Thompson “JT”, General Manager of Giant Group USA. “Our partnerships with Yamaha for motors and Panasonic for batteries create products built to our specific specifications, and, connected with our exclusive firmware and cycling know how, make for the most natural pedal performance. We know this well as we are the brand for cyclists, built by cyclists since 1972. We’re proud to be the most integrated cycling brand in the world with our own aluminum foundry and composite (carbon) fabrication factories, making us the most authentic cycling brand providing farm to table products. No other brand in the cycling space cooks the food they serve like Giant. Ride one of our pedal-assist machines and experience the quality that makes for grand smiles and incredible fitness opportunities.”
“While we are entering the tour’s 40th anniversary, this year’s nationwide tour is so much more than four decades of connecting enthusiasts with Powersports brands,” said Tracy Harris, senior vice president of Progressive IMS Outdoors. “The reimagined event series will be the most inclusive tour to date—catering to both the core motorcycle enthusiast and those interested in exploring the world of two and four wheels, both gas and self-powered. This year, attendees will benefit from an expanded footprint of industry-leading bicycle brands and have the unique opportunity to demo new products on an enclosed course. We’re thrilled to have Giant, Liv, and Momentum on board!”
In addition to a new stationary E-bike demo experience that lets you run through all the features without the distraction of real riding, IMS attendees can also take a real ride on select Giant, Liv—the only major bicycle brand focused on making cycling more welcoming to women—and Momentum E-bikes on a demo course laid out near the display area at the Sonoma event.
Several of Giant’s E-bike ambassadors will also be on hand to meet consumers at Sonoma, including four-time 500cc Grand Prix World Champion Eddie Lawson, AMA National Road Racing Champion Doug Chandler, and women’s pro action athlete and Nitro Circus star Jolene Van Vugt.
After the Northern California event at Sonoma, Giant’s new rolling exhibit will make its way across the country to the Chicago, New York and Southern California IMS Outdoors shows later in the year. If you are planning on attending, please stop by and check out the E-bike action.
Learn more about the range of E-bikes from Giant, Liv and Momentum by visiting giant-bicycles.com,
liv-cycling.com and momentum-biking.com.
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