Freddie Noren Chooses 6D Helmets

Press Release | July 7, 2019

Freddie Noren will wear 6D helmets for the remainder of the 2019 Lucas Oil Pro Motocross Series. The following was provided by 6D:

6D Helmets is pleased to announce the signing of Fredrik Noren for the remainder of the Lucas Oil Motocross Series.  Freddie will compete in the final 6 rounds of the series in the revolutionary ATR-2 helmet aboard a Joe Gibbs Racing Factory Suzuki 450.

Fredrik Noren riding through a turn on his MX bike.
Fredrik Noren debuted in his 6D helmet at the Red Bud National.

“It’s exciting to work with an athlete who has shown so much commitment and dedication to the sport” said Bob Weber, 6D’s CEO and cofounder. “We’ve wanted to work with Freddie for a few years now and we are happy we finally could make it happen; he is going to be a great fit with our company.”

6D revolutionized helmet design with the 2013 introduction of the ATR-1 off-road motorcycle helmet, whose Omni-directional Suspension technology has become the industry gold standard providing improved brain protection over a much broader range of energy demands than traditional helmet designs. In 2018 6D changed the game again with the release of the ATR-2 helmet, the culmination of 5 years of dedicated research and development that included input from some of the world’s top motocross athletes. The ATR-2 provides the most advanced energy management technology available today and is the only rebuildable helmet on the market.

“After trying the 6D I knew it was the helmet for me, the fit and finish is top notch and I really believe in the technology” stated Freddie “Being a new father I want to make the best choice in safety for not only myself but for my wife and baby girl too.”

Freddie made his 6D debut at Red Bud MX in Buchanan, MI on July 6th.

ABOUT 6D HELMETS: 6D Helmets LLC is dedicated to the relentless pursuit of brain protection. 6D’s patented Omni-Directional Suspension™ (ODS) technology provides protection capabilities unmatched by any other helmet design. 6D, established in 2011, is the safety technology leader in both motorcycle and bicycle helmet design. ODS™ is exclusively available in 6D Helmets.