TCX Boots Joins Team Hammer for 2018 MotoAmerica Season
Press Release | May 1, 2018
TCX also supporting Team Hammer during the 2-Up Program with race boots RT-Race and SP-Master Lady
This is a press release from TCX Boots…
Corona, CA (May 1, 2018) – As the road-racing community continues to grow so does TCX Boots USA’s outreach in support. Italian premium motorcycle-boot-maker TCX Boots has signed a multi-year deal with Team Hammer Racing. TCX will be supporting all four racers for Team Hammer with RT-Race Pro Airs including Jake Lewis and Daytona Anderson in Superbike and Nick McFadden & Valentin Debise in Supersport.
“All of us at TCX Boots are proud for this opportunity to join forces and work with the Team Hammer. We are sure that this new cooperation will bring us high visibility and brand awareness” said Alessia Capodicasa, TCX Marketing Manager. “Throughout the world, TCX is a dominant force in motorcycle sport and this collaboration give us a valuable proving ground for our unique technology and product development.”
Chris Ulrich, V.P. Operations, Team Hammer, Inc. had this to say about the team-up with TCX: “Safety is a priority for Team Hammer; we choose to work with TCX because they offer our riders a high-performance boot with great safety features like the D.F.C.® (Double Flex Control) that help reduce the likelihood of an injury during a crash and keep our riders on track. We saw the effectiveness of the D.F.C.® system firsthand when Valentin Debise suffered his high-speed crash during the Daytona 200. There was no damage to his lower extremities despite the impact. We look forward to seeing Valentin, Jake, Nick, and Daytona on the MotoAmerica podium in TCX Boots.”
About Team Hammer 2-Up Program
“I am excited about TCX Boots joining us for the two-seater program for 2018,” said Ulrich, who is the lead two-seater pilot. “We’ve been doing this for years and everyone who has been a part of it has had a blast and that includes me. It’s great to share the sport I love with other people and it is a unique opportunity to grow the sport we love and also help Roadracing World Action Fund and make the sport safer at the same time. With TCX coming on board we can offer our participants boots that not only protect their feet also look great. From the RT-Race Race for the men’s to the SP-Master Lady boots for the women I know that our riders won’t have to worry about their toes when we rip around the turns. We look forward offering this unique opportunity to fans, the media, and VIPs again this year.”
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