Harley Insurance To Be Title Sponsor of Flat Track

Cycle News Staff | March 10, 2011

With the AMA Pro Flat Track Series set to begin tonight on the short track located outside of Daytona International Speedway, it has been announced that Harley-Davidson Insurance will be the title sponsor of the series.

Beginning with tonight’s opening round, the series will be known as the AMA Pro Harley-Davidson Insurance Flat Track Championship. In addition to the title sponsorship, Harley-Davidson Insurance will also provide $100,000 in rider bonus awards for participants in the Grand National Championship, based on final season standings.

To be eligible for the bonus award, each Expert level rider must display a Harley-Davidson Insurance logo on his or her riding gear and on their front number plate during all series events.

“Harley-Davidson’s history with dirt track racing goes deep into the roots of the sport and we are excited to step up our involvement though this Harley-Davidson Insurance title sponsorship,” said Steve Piehl, Harley-Davidson Director of Customer Experience in a press release. “We think the loyalty of flat track fans makes this series the perfect venue for Harley-Davidson Insurance, which is designed exclusively for Harley riders, to reach a large fan base of passionate motorcyclists.”

In addition to the series title sponsorship, Harley-Davidson Motor Company will separately provide a $66,000 season contingency fund for Twins riders who compete on Harley-Davidson motorcycles in the series’ 12 Twins events. The Twins event contingency will pay out a total of $5500 in contingency per event to the first through eighth place finishers.

For more information on Harley-Davidson Insurance, visit www.h-dinsurance.com.