Bel-Ray Partners With Chad Reed

Shan Moore | November 9, 2010

A press release from the Chad Reed camp announced that his newly formed Supercross team is partnering with lubrication technology company Bel-Ray for the 2011 season and beyond.Bel-Ray Company Inc Chief Operating Officer Jennifer Liquori said the new relationship underlined Bel-Ray’s long-term commitment to the sport of Supercross.”Our legacy is at the core of who we are as a company,” said Liquori. “Our innovative products are designed to perform under extreme conditions, making them the only platform for any strong competitor.”We’re proud to support Chad Reed as he embarks on this next chapter of his life story. And just as we were there to support the great riders that came before him, we look to stand beside and support Reed for a long time to come,” she added.Reed has been buoyed by the progress he and his support network have made in a very short timeframe.”I am absolutely proud of what we have achieved before even hitting the track,” Reed continued.”I’m super excited to see Bel-Ray coming back into the sport and refocusing their goals and plans on racing at a top level.”I’m really proud to have them on board and to have a better understanding of their brand and where their brand has come from, what their brand has been about, and to be a part of their re-launch at the top level of racing.”