Advanstar Series Lands Title Sponsor

| August 3, 2005

Advanstar Communications, Inc., has announced that BooKoo Energy Drink has signed a multi-year agreement as the title sponsor of its new Arenacross Championship Series.

“BooKoo is the perfect marketing partner for our new Arenacross series,” said Mike Kidd, Advanstar’s Race Director. “BooKoo combines great tasting energy drinks, a passion for their business and more than a little attitude. This winning combination of superior product, power and marketing savvy has quickly made BooKoo a major force in the energy beverage market, and uniquely parallels our own racing vision.”

The BooKoo Arenacross Championship Series is a 12-event race series that kicks off in Fort Worth, Texas, November 4-6, 2005, and wraps up with the finals in Tulsa, Oklahoma, February 10-12, 2006. Factory teams and independent riders will race for the largest race and championship purses ever posted.

“Our mission remains simple to engage our customers with More Speed, Bigger Air and Better Tracks, ” Kidd said. “With a great TV and promotional package, exciting special events and features, superior service and now a great series sponsor in BooKoo, we will succeed in our goal to reinvent Arenacross.”

John Polk, founder of BooKoo Energy Drink, said that the company was very excited to be a part of the new Arenacross series.

“We see this as a natural fit, and look forward to a great season of Arenacross racing,” Polk said.

Danny Phillips, Advanstar’s Executive Vice President, furthered the sentiment.

“We’re delighted to have BooKoo Energy Drinks as the title sponsor for Arenacross,” Phillips said. “Their support for our creative media solutions across our races, shows, magazines and websites is testament to Advanstar’s rapid growth in the auto media sector, and our continued investment in expanding our consumer portfolio.”

BooKoo energy drinks are available in three sizes from the World’s biggest 24-ounce can to the smallest and most powerful, a concentrated 5.75-ounce “slammable” size that’s perfect for a fast blast of pure energy. They come in three flavors Original Citrus, Wild Berry and Zero Carb. For more information, visit or on the Internet.



By Scott Rousseau