Nearly 1200 people got their first taste of motorcycling through seven RIDE Day Moto Intro events held across the country in 2026. The events, part of the industry’s Ride With Us market expansion initiative, continued a partnership between the Motorcycle Industry Council and Comoto that began with four events last year.
This is a press release from the MIC…
Hosted at Cycle Gear and J&P Cycles locations and major motorsports events, RIDE Day Moto Intro offers people with little or no motorcycle experience a 30-minute opportunity to ride in a controlled environment with guidance from Motorcycle Safety Foundation-certified RiderCoaches.
The final event of the season, held in Katy, Texas, welcomed 229 participants, 49% of whom were female, with an average age of 31. Those figures reflect a trend seen throughout the season, with women accounting for nearly half of participants and events attracting a younger audience. At the NHRA race at zMAX Dragway in North Carolina, the average participant age was just 21, helped by strong attendance from technical students.
“Seeing so many people experience motorcycling for the first time, especially younger participants and women, is exactly what these events are all about,” said Andre Albert, MIC Director of Market Expansion and Events. “We’re excited to build on that momentum with Comoto in 2027 and give even more people the opportunity to discover what makes riding so special.”
Dealerships and other businesses interested in hosting a RIDE Day Moto Intro can contact Cinnamon Kernes, MIC Vice President of Market Expansion, for more information.
