Motorcycle industry veteran Primo Marotto has joined Wild Ass Seat Cushions and will assist with sales, dealer development, product training, and industry relations.
This is a press release from Wild Ass Seat…Brainerd, MN (September 14, 2026) — Wild Ass Seat Cushions is pleased to announce that motorcycle industry veteran Primo Marotto has joined the company to assist with sales, dealer development, product training, and industry relations. Marotto brings decades of powersports experience to the position, including sales roles with Dunlop Tires and Scott goggles/eyewear/apparel.
Marotto recently spent a week working alongside the Wild Ass team at the Sturgis Motorcycle Rally, giving him an opportunity to learn the product, meet Wild Ass customers, and experience firsthand how riders respond to the company’s seat cushions. “I’ve been fortunate throughout my motorcycle industry career to work with iconic brands and represent products that I truly believed in,” says Marotto. “When you believe in the product, selling it doesn’t really feel like selling. That’s exactly how I feel about Wild Ass seat cushions.”
Wild Ass founder Craig Johnson says Marotto’s combination of industry experience, long-standing relationships, and sales background will be an asset as the company continues expanding its dealer and consumer presence. “Primo knows this industry; he knows dealers and he knows riders,” says Johnson. “We’re very pleased to have him joining the Wild Ass team.”
“After Sturgis, I’m even more convinced that Wild Ass has something special,” adds Marotto. “I believe I can bring my experience, relationships, powersports industry background and sales ability to help grow the brand and introduce the product to more riders.”
