S&S Cycle will award a brand-new engine to the winning builder at The Builders Cup at AIMExpo March 3–5 in Orlando, Florida.
This is a press release from AIMExpo…
Irvine, CA (September 15, 2026) — One of the most recognized names in American motorcycle performance is adding serious horsepower to the inaugural Builders Cup at AIMExpo 2027. S&S Cycle will award a brand-new engine to the winning builder when selected custom motorcycles compete in The Builders Cup fueled by Drag Specialties, March 3–5 in Orlando, Florida.
Since their founding in 1958, S&S Cycle has been closely connected to the builders, racers, tuners, and innovators who have pushed motorcycle performance forward. Their involvement in the Builders Cup brings another level of industry credibility to a competition designed to celebrate the creativity and influence of today’s custom builders.
The Builders Cup will showcase motorcycles from selected builders inside The Builders Club, a dedicated show-floor destination connecting custom motorcycle culture with the manufacturers, distributors, dealers, media, and other powersports leaders attending AIMExpo.
Leaving Orlando, the winner of the Builders Cup will not only take away bragging rights, but they will also leave with a brand-new S&S Cycle engine—a major prize from one of the industry’s most respected names in V-twin performance.
“Builders have been part of the S&S Cycle story from the beginning,” said Howard Kelly, Vice President of Marketing at S&S Cycle. “They are the people willing to experiment, challenge convention, and find new ways to turn performance into something personal and The Builders Cup celebrates exactly that kind of creativity. Putting an S&S engine in the hands of the winner gives us an opportunity to recognize a great build, while helping fuel whatever they create next.”
“A great custom motorcycle makes you stop and look, but the best builds stay with you long after and that’s what The Builders Cup is all about,” said Andre Albert, Director of Market Expansion and Events for the Motorcycle Industry Council. “Having S&S Cycle provide an engine for the winner speaks volumes about the caliber of this competition and the builders behind it. S&S has deep roots within the builder community, making this a natural fit, and giving the winner the opportunity to continue their story well beyond Orlando.”
Kevin Dunworth, AIMExpo Custom Motorcycle Curator, is helping shape the competition and its builder lineup. His involvement also draws on AIMExpo’s history with custom motorcycle culture, including its time as a qualifier for the AMD World Championship of Custom Bike Building and its Shop Invitational in Columbus.
“I’m incredibly excited to bring The Builders Cup to Florida and back to AIMExpo—a show with a long history of supporting custom motorcycle culture,” Dunworth said. “From serving as a qualifier for the AMD World Championship of Custom Bike Building to hosting the Shop Invitational in Columbus, AIMExpo has consistently recognized the creativity and influence of custom builders.”
The Builders Cup motorcycles will be on display at The Builders Club throughout the show, giving attendees an up-close look at the builds and direct access to the creative minds behind them.
Additional details will be announced in the coming months.
Produced by the Motorcycle Industry Council, AIMExpo 2027 takes place March 3–5, 2027, in Orlando, Florida.
Not registered yet? Click the link below to register now.
https://aim.customreg.net/register/126fd0e2-7b67-4dbe-b3f3-152931ae528e
