Axtion Factory is officially launching its line of youth apparel which includes licensing partnerships with Aaron Plessinger, Eli Tomac, and Axell Hodges. The Action Factory brand can be found in powersports retailers nationwide and subscribes to the motto “Little Products for Big Dreamers.”
The brand says all three riders carry the determination and discipline needed to reach the top of the sport while also maintaining a humble lifestyle that makes them worthy of admiration off the bike. Plessinger and Tomac are husbands and fathers; Hodges is recently married and a role model to millions of kids worldwide. Axtion Factory wants to highlight those Stars and give kids a way to feel as official as the athletes they look up to.
“After three decades of selling other people’s dreams, it was time to think about our own,” says Darren Sanford, Axtion Factory co-founder and CEO. “Austin and I have been around this industry our entire lives. We chose Aaron, Eli, and Axell because of who they are off the bike, not just what they’ve done on it. Kids need real people to look up to, and these guys deliver. Little Products for Big Dreamers is more than a motto for us, it’s the whole point.”
Each rider collection carries design references rooted in the athlete’s personal story. Plessinger’s “AP7” collection draws on his backwoods racing roots and his admiration of NASCAR legend Dale Earnhardt. Tomac’s “ET3” line embodies his American patriotism as a multiple-time Team USA athlete and the superhero-like qualities that make the Legend of ET3. The SlayCo collection features Axell’s signature style that blend flames, cheetah, and zebra patterns in a way that only he can since day 1.
“If we can encourage one kid, through our messaging, to get on a bike and chase a dream, well, we’ve succeeded,” Sanford added. “Little Products for Big Dreamers.”
The brand launches with a back-to-school offering of backpacks, t-shirts, and hoodies, with pajamas and additional categories rolling out through fall and holiday 2026. Products are available at axtionfactory.com and through powersports dealers nationwide, with continued brand collaborations planned through 2027.
About Axtion Factory Corp
Axtion Factory Corp is a San Diego-based children’s apparel and products company building licensed product inspired by the top athletes in motocross with plans to expand across action sports and beyond. Launched June 2026 by Darren Sanford and Austin Millsap, it holds active licensing partnerships with Aaron Plessinger (AP7), Eli Tomac (ET3), and Axell Hodges (SlayCo) and operates under the motto “Little Products for Big Dreamers.” The brand serves children from infant through age 12 via DTC, powersports dealer wholesale, and premium kids’ retail. Learn more at axtionfactory.com. Pronounced “Action Factory”.
