FXR Racing and Helmet House announced a strategic long-term exclusive distribution partnership for the U.S. powersports market.
This is a press release from Helmet House…
Calabasas, CA (June 24, 2026) — FXR Racing, a global leader in performance motocross and snowmobile apparel, and Helmet House, one of the leading powersports distributors in the United States, today announced a strategic long-term exclusive distribution partnership for the U.S. powersports market.
The partnership marks a significant step forward for FXR Racing, providing U.S. dealers with greater access to the brand’s complete product lineup of motocross, snowmobile, off-road, and lifestyle products through Helmet House’s nationwide dealer network and distribution infrastructure.
FXR Racing will continue to focus on its core strengths as a passion-built, rider-first brand dedicated to product innovation and building some of the best gear for dirt and snow. Helmet House will support the next phase of FXR Racing’s U.S. growth through its proven sales organization, robust dealer programs, and service capabilities built to support powersports retailers nationwide.
“Helmet House is the most respected distribution partner in U.S. powersports and is driving a lot of innovation in the dealer and customer experience,” said Brian Danielson, Chief Executive Officer, FXR Racing. “This partnership lets us do more of what FXR Racing does best—designing and building the best snow and moto gear in the world—while getting it into more dealers’ hands faster. Our dealers and riders are going to feel the difference in availability and service, and we couldn’t be more excited to build the next chapter of FXR Racing in U.S. powersports together.”
The partnership also creates new opportunities for powersports dealers that may not have previously carried the FXR Racing brand. By utilizing established Helmet House relationships, sales support, and dealer programs, retailers can more easily bring FXR Racing’s product offering to their customers across motocross, snowmobile, off-road, and lifestyle categories.
“Helmet House is honored to partner with FXR Racing in the U.S. market and excited to help accelerate the brand’s continued growth,” said Dave Bertram, Chief Executive Officer of Helmet House. “FXR Racing has an exceptional team that has built one of the most respected names in powersports by consistently delivering premium snow and moto products that riders trust and dealers believe in. By combining FXR Racing’s world-class product development with Helmet House’s proven sales organization and dealer support infrastructure, we believe this partnership will create tremendous value for dealers and riders for years to come.”
Over the past several years, FXR Racing has implemented major strategic changes across its global distribution model. Following an extensive review of the U.S. market, the company identified the need for a partner capable of delivering broad market coverage while maintaining the premium dealer and customer experience that has fueled the growth of FXR Racing.
Learn more about Helmet House at http://www.helmethouse.com
