Yamaha Motor USA has been awarded three prestigious Hermes Creative Awards for its Yamaha Motorsports consumer website and new its interactive features.
This is a press release from Yamaha…
Marietta, GA (May 13, 2026) – Yamaha Motor Corp., USA (YMUS), has been awarded three prestigious Hermes Creative Awards for its Yamaha Motorsports consumer website (https://www.yamahamotorsports.com) and new interactive web features. The Hermes Creative Awards were part of the 2026 international competition honoring creative professionals involved in the concept, writing, and design of both traditional and emerging media. The competition celebrates outstanding work across the marketing and communications industry, and Yamaha’s recognition includes two Platinum awards, the highest possible honor in each category.
Yamaha Motorsports Division awards:
- Platinum Award for YamahaMotorsports.com in the Business to Consumer Website category
- Platinum Award for its Augmented Reality Product Viewer in the Interactive Web Feature category
- Gold Award for its 3D Product Configurator in the Interactive Web Feature category
“The Yamaha marketing department is excited to receive three of the highest Hermes Creative Awards for their hard work and creativity, but the real reward comes from knowing we’ve set the standard in powersports and provided a compelling, engaging, and attractive experience for current and future Yamaha customers,” said Steve Nessl, Yamaha Motor Corp., USA, Motorsports Marketing Director. “We’re proud of every team member who put their hearts into these projects and delivered something special, something award-winning.”
In applying for the awards, Yamaha made the following statements:
- “The Yamaha Motorsports consumer website redesign was executed by the internal marketing, from design through implementation. This project moved the brand into the modern age, ensuring a customer-focused, mobile-first design packed with interactive features and engaging content while ensuring that product remained the hero. The website features an integrated live inventory marketplace, allowing customers to research units, search local inventory and reserve their unit—ensuring a world-class buying experience.”
- “With the Yamaha Motorsports 3D Configurator, product takes center stage by combining high-quality 3D visuals with real-time rendering to view different colorways and try out various combinations of accessory packages. The configurator uses smart fitment to ensure that builds are correct and viable. Once the customer is finished with their build, the package is saved and served to their local dealership, driving additional revenue for our dealer partners.”
The 2026 competition attracted more than 6000 entries from corporate marketing and communications departments, advertising and PR agencies, design studios, production companies and freelancers from across the United States, Canada, and over two dozen other countries.
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), Hermes Creative Awards is one of the most respected competitions in the creative industry. AMCP is an international organization comprised of thousands of professionals in marketing, communication, advertising, public relations, media production and related disciplines.
Learn more at https://www.yamahamotorsports.com
