Western Power Sports announces a distribution partnership with Brembo and will offer a selection of Brembo braking components through its dealer network.
This is a press release from WPS…
Boise, ID (February 3, 2026) — Western Power Sports (WPS), a leading distributor in the powersports industry, is proud to announce a new distribution partnership with Brembo, the world-renowned manufacturer of high-performance braking systems for both two-and four-wheeled vehicles. This collaboration expands WPS’s premium product portfolio and brings Brembo’s legendary braking technology to a broader range of dealers and riders across North America.
Through this partnership, Western Power Sports will distribute a selection of Brembo braking components designed for powersports applications, delivering race-proven performance, exceptional reliability, and uncompromising quality. Brembo’s advanced engineering and global motorsports pedigree aligns seamlessly with WPS’s commitment to providing best-in-class products and service to its dealer network.
“At WPS we are focused on a compelling offer that brings value and performance for our entire customer base” added Trey Turner, VP of Sales for WPS. “We are excited to bring a global powerhouse offering in the braking segment that will now include Brembo Brakes as part of that strategy. Brembo is a name you can trust and ensures that performance for every level of rider is achievable.”
Brembo braking systems are trusted by leading manufacturers and top-tier racing teams worldwide. The availability of Brembo products through Western Power Sports will provide dealers with improved access, streamlined logistics, and dedicated support, making it easier than ever to offer customers industry-leading braking performance.
Brembo products distributed by Western Power Sports will be available through WPS’s dealer network, with additional product offerings and availability details to be announced.
For more information, visit www.wps-inc.com or contact your Western Power Sports sales representative.
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