Ride With Us, the industry’s market expansion initiative, set a new benchmark for weekend Moto Intro activations during a recent two-day event at Cycle Gear in Lawrenceville, Georgia.
This is a press release from the MIC…
More than 160 participants geared up and took their first ride under the guidance of Motorcycle Safety Foundation-certified coaches, marking one of the highest turnouts to date. The event underscored the growing demand for approachable, beginner-friendly pathways into motorcycling.
The activation is part of a broader partnership between Ride With Us and Comoto, the parent company of Cycle Gear, RevZilla, J&P Cycles, and REVER. Through co-hosted events, in-store promotions, and digital content, the partnership is designed to help new riders overcome barriers to entry and connect with the tools, training, and communities that support a lifelong riding journey.
The event drew consistent interest throughout the weekend, with participant slots filling quickly each morning and a steady flow of riders engaging with coaches throughout the day. Many attendees remained on-site until their turn, spending time in the store, watching others ride, or speaking with staff about next steps.
The crowd reflected a mix of ages and backgrounds, with 60 percent identifying as male, 40 percent as female, and an average age of 29. Early reports suggest strong interest in continuing the journey, with several attendees signing up for formal rider training.
On-site coaching was provided by the Alpharetta-based Motorcycle Safety Foundation campus. The team worked across both days to keep the experience running smoothly and ensure each participant was supported throughout the process.
“Events like this show what’s possible when industry partners come together with a shared goal of welcoming new riders,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “We saw real interest, real participation, and a level of energy that speaks to both the power of the experience and the dedication of everyone who helped make it happen.”
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