Beta says its sales in the USA have been growing rapidly since the beginning of 2008, when its new line of off-road motorcycles was announced for the U.S. market. They say sales from 2008 through 2014 saw “staggering increases” due to the addition of the trial range of motorcycles in 2010 and the development and introduction of its complete range of two-stroke models in 2013.
Sales between 2018 and 2024 have continued to show major growth, increasing 180 percent during the last seven years. The company is still seeing close to an additional 10 percent growth from 2024 to 2025, despite Beta saying that a few other companies are saturating the market.
Beta USA President Tim Pilg said, “I feel there are many reasons for this growth. It starts with our engineers developing the motorcycles, to our dealers that have grown their dealerships with our brand, and also to the customers who continue to purchase new Betas and, at the same time, tell their friends about us. I am also very proud of our Beta USA staff, as each one of them has a unique talent that they bring to the company, providing a level of support to all Beta riders that I feel is unmatched! While this is a press release to share company information, it is really a thank you to all involved in our special brand.”
Beta USA says it will continue to expand by adding new dealers in key markets without taking away sales from existing Beta dealers. Pilg said, “We want to keep a good balance of dealers in each market area where they are not fighting for sales but rather focusing on being profitable so they can provide the Beta owner with a higher level of dealer service. We do, however, still have many ‘holes’ in the states, so we want to fill those.” CN
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