Fly Racing and Dirt Bike Kidz (DBK) have announced a new partnership to offer all-new casualwear and off-road apparel.
This is a press release from Fly Racing…
Jeremy “Twitch” Stenberg has long been the face of DBK, and his loyal supporters make this collaboration with Fly Racing a no-brainer.
“We’re so pumped to be partnering with Fly/WPS [Western Power Sports] to distribute our casualwear to all of their dealers,” said Stenberg. “We started DBK in 2019 and we’ve been working very hard to grow our company to put us in this position. I’m already wearing Fly Racing and it just makes sense to continue that relationship with Dirt Bike Kidz.”
The partnership will cross several lines of Fly Racing as well as many signature DBK items. Western Power Sports (WPS) is thrilled to offer its vast dealer network the ability to sell this fast-growing brand.
“The DBK brand aligns perfectly with Fly Racing’s future and adds another level of depth to the WPS catalog,” said Anthony Armsby, WPS vice president of marketing. “Their deep connection to all things moto mirrors how Fly Racing envisions the next evolution of our brand. We couldn’t be more excited to have Twitch and DBK in our Fly Racing family.”
Visit FlyRacing.com for more information on new DBK items as they become available.
Follow @flyracing.global to see the entire FLY Racing athlete roster as they compete worldwide and redefine expectations.
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