Answer Racing and ProTaper Launch New Dealer-Driven Rider Support Program

Press Release | January 29, 2025

Answer Racing and ProTaper, Turn 14 Powersports family of brands, have announced a new rider support program, which partners the companies with local dealerships to support today’s and tomorrow’s rising stars in motorcycle racing.

Answer Racing and ProTaper Dealer-Driven Rider Support Program

This is a press release from Turn 14 Powersports…

Keller, TX (January 29, 2025) – Answer Racing and ProTaper, industry leaders in off-road riding apparel, handlebars and control products, today announced a new rider support program which partners the companies with local dealerships to support today’s and tomorrow’s rising stars in motorcycle racing.

This innovative program allows qualifying dealerships to select talented local racers to represent both the dealership and the ProTaper or Answer Racing brands. Chosen riders will receive significant discounts on premium Answer Racing gear and ProTaper products, providing them with a competitive edge when they head to the track.

“We are thrilled to partner with our dealers to support the riders they select to represent their dealership and our brands,” said Brent Ash, Brand Manager for Answer Racing. “This program allows us to directly impact the local racing community and foster the growth of future champions.”

Answer Racing and ProTaper Dealer-Driven Rider Support Program

Dealerships are encouraged to select riders who have a proven track record of racing success or demonstrate exceptional potential. Active participation within the local racing community and a strong social media presence are also key factors in the selection process.

“Working with our dealers is crucial to ensuring we are partnering to support the top local talent and the true up-and-comers in all types of racing,” said Paul O’Brien, Brand Manager for ProTaper. “This program allows us to directly connect with riders at the grassroots level and cultivate the next generation of racing stars. These exciting new initiatives demonstrate Answer Racing and ProTaper’s commitment to supporting the growth of motorcycle racing, especially at the local level.”

Dealerships can qualify to participate in the program by making a qualifying purchase of ProTaper or Answer products. Dealers should contact their Turn 14 Distribution rep for more details on the program.

Learn more about Turn 14 at https://turn14.com/about

 

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