Press Release | October 11, 2024
S&S Cycle announced that Howard Kelly has returned to the company as the senior director of marketing.
The following is a press release from S&S Cycle…
Kelly re-joined S&S Cycle from MiTek, a Berkshire Hathaway Co., where he spent the last six and a half years working in the commercial construction industry across the U.S., European and Asia-Pacific markets. He was previously with S&S Cycle from 2004 to 2009, contributing to marketing and communications efforts leading up to the company’s 50th anniversary and the development of engine service manuals.
After his initial tenure at S&S Cycle, Kelly gained experience in various industries, including industrial air conditioning, advertising for a major vehicle OEM and leading an apparel line that expanded across the U.S.
“We are excited to have Howard back at S&S Cycle,” said Mark Platt, S&S board chair. “Howard brings uniquely valuable experience, passion and excitement to the S&S team and is set to play a key role in delivering on our promise of ‘Made-in-America Proven Performance’ for our customers, keeping them at the center of everything we do.”
In his new role, Kelly will lead marketing efforts globally, focusing on the “Proven Performance” line of parts and engines for which the company is known. “I left S&S saying I wanted a break from the powersports industry, during a season when worldwide economic pressure was impacting our industry’s spirit and camaraderie,” said Kelly. “With the next few projects we have lined up, I hope to see that come back. I must thank S&S Board Members Brett Smith and Mark Platt for showing me what I was missing and encouraging me to get back to my real passion.”
Kelly’s return, along with other organizational changes, supports S&S Cycle’s plans to continue its legacy of creating industry-leading marketing programs. The company aims to focus attention on both new and core products that have contributed to its success over the past six decades.
With Kelly back, the S&S Cycle marketing team will concentrate on delivering an exceptional customer experience in the powersports industry through proven performance.
