2023 MIC Ride With Us Moto Intros Set To Kick Off
Press Release | April 5, 2023
The 2023 MIC Ride With Us Moto Intros are set to kick off at Overland Expo West in Flagstaff, Arizona, May 19-21. It’s the third consecutive season for Moto Intros, held at a variety of events and venues across the country, that put first-time riders on bikes with the help of Motorcycle Safety Foundation certified coaches.
This is a press release from the MIC…
The latest Moto Intro series will be backed by a brand-new website recently launched by the Ride With Us market expansion program. It works as a new-rider portal, presenting all the relevant and helpful information needed along the way to becoming a motorcyclist.
“The online portal provides engaging content about bikes, gear, licensing, events, rental information, inspirational blog content, a motorcycle finder, and a motorcycle dealer locator,” said Cinnamon Kernes, MIC vice president of market expansion and events. “Users can opt in to receive the monthly Ride With Us e-newsletter. To date, the opt-ins have been higher than expected. We know lead-generation and nurturing are key to helping potential riders continue their journey toward becoming lifelong enthusiasts. In the works are plans to nurture our leads via a new customer relations management system. With the new website we also launched a national advertising campaign. We are seeing good signs that the website and content are resonating with the desired end user, and the information we provide is driving the actions we are hoping for from potential new riders.”
Some key results from the first two months of the Ride With Us advertising campaign:
- 1.2 million impressions
- 41,000 clicks to visit the website
- 61,000 page views, the top pages being “find a bike” and “getting started”
- 1,700 searches using the dealer locator
- Nearly 300 people have subscribed to the Ride With Us database
“We will continue to hone the web experience and content to provide new riders what they need to move from the ‘explore’ to the ‘engage’ phases of becoming a motorcyclist,” Kernes said. “Meanwhile, we are looking forward to getting back on the road with the latest Moto Intro series. We’re scheduled again to be at every Overland Expo across the country. That’s proven to be a great partnership for us where we can tap into adventure-seeking audiences and get new riders onto a motorcycle for the first time in a controlled and welcoming environment. It’s free for Overland ticket holders and the 30-minute Moto Intro experience gives our guests that first feeling of being a motorcyclist, igniting the spark that will drive them toward becoming a rider.”
Kernes invites anyone with questions about Ride With Us, or questions about how to get involved with Moto Intros, to contact her by email.