Harley-Davidson Expands on Its United We Will Ride Campaign

Press Release | August 11, 2020

Harley-Davidson and Jason Momoa collaborate during social distancing to celebrate the power of riding.

Harley-Davidson Expands on Its United We Will Ride Campaign

Milwaukee, WI (August 11, 2020) – For more than 117 years, Harley-Davidson has brought people together to experience adventure and freedom for the soul. Harley-Davidson is proud to announce a new element of the company’s United We Will Ride campaign that celebrates its mission in collaboration with actor and Harley-Davidson enthusiast Jason Momoa.

Harley-Davidson Expands on Its United We Will Ride Campaign

Momoa has produced and directed a new video series that follows six Harley-Davidson riders as they navigate through the dark days of the pandemic using the power of riding to engage with their families, their communities, and themselves. The lead video will be followed by six additional features that showcase how different riders experience freedom for the soul through their Harley-Davidson® motorcycles. Here is the first one:

VIDEO | United We Will Ride – Jason Momoa and Harley-Davidson

“More than building machines, Harley-Davidson stands for the timeless pursuit of adventure,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa are showcasing how this pursuit is strengthened through tough times. H-D riders and their experiences serve as inspiration for the power of two wheels from vintage custom motorcycles, to the electric Harley-Davidson LiveWire® motorcycle.”

“Motorcycles have brought me places that have changed my life and around people that have molded who I am.” said Jason Momoa. “With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”

Harley-Davidson Expands on Its United We Will Ride Campaign

Let’s Ride Challenge

Harley-Davidson is showcasing the power of riding with the Let’s Ride Challenge launched as part of the United We Will Ride campaign. Through riding-related activities, participants can earn Let’s Ride Challenge sweepstakes* entries for a chance to win prizes celebrating the community and spirit of two wheels, including a custom 2020 Harley-Davidson Low Rider® S motorcycle grand prize and weekly drawings for additional prizes.

Harley-Davidson Expands on Its United We Will Ride Campaign

*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 8/31/2020. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, visit www.H-D.com/LetsRide. Sponsor: Harley-Davidson Motor Company, Inc., 3700 W. Juneau Ave, Milwaukee, WI 53208.

Learn more at www.harley-davidson.com


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