Sherco USA Partners With AMA East and West Extreme Enduro Series

Press Release | February 7, 2020

Sherco USA becomes title partner of the AMA East and West Extreme Enduro Series.

This is a press release from Sherco…

Columbus, OH – Sherco USA has been named the title sponsor of the newly formed AMA East and West Extreme off-road Series. What was once a grassroots competition, extreme off-road has become one of the fastest growing off-road disciplines in the United States.

The series will consist of five Western rounds and five Eastern Rounds that will earn riders qualification spots for the Grand Championship, which will again be part of the Kenda Tennessee Knockout on the weekend of August 14-16 in Sequatchie, Tennessee. The RevLimiter Extreme Enduro in Bridgeport, TX will serve as an East – West shootout

“When the AMA approached us about the opportunity, we jumped!” said Bryan Kraham, Chief Marketing Officer for Sherco USA. “Sherco’s roots stem from hill climbing in the mountains of Spain and France. Graham Jarvis was first to put Sherco on the extreme off-road map when he won Romaniacs on board a 450 four stroke of all things in 2004. Wade Young and Mario Roman have continued the extreme off-road success for the brand. They have proven that the Sherco SE 300 Factory is an ultimate extreme off-road weapon. Now with Cody Webb on board, it only amplifies that. We want to showcase the Sherco brand to the extreme off-road riders here in the US, and there is no better way to do that, than to be on the ground floor with the series so we can grow together.”

“Sherco has a long history of supporting riders who are at the top of the field in the Extreme Off-Road world,” said AMA Off-Road Racing Manager Erek Kudla. “They have continued by going directly to the sport itself by supporting the actual series themselves and it is great to have them be a part of the growth of the discipline.”

2020 Sherco AMA Extreme Off-Road East Series

March 28-29: RevLimiter Extreme Enduro, Bridgeport, TX
May 16-17: Mad Moose, Marquette, MI
July 4-5: Tough Like RORR, Tamaqua, PA
July 18-19: Fallen Timbers, Little Hocking, OH
Aug. 1-2: Battle of the Goats, Taylorsville, NC

2020 Sherco AMA Extreme Off-Road West Series

Feb. 8: King of the Motos, Lucerne Valley, CA
March 28-29: RevLimiter Extreme Enduro, Bridgeport, TX
May 2-3: EnduroFest, Reno, NV
June 6-7: Last Dog Standing, Devore, CA
June 20-21: Stix and Stones, Kellogg, ID

Sherco USA will have name in title of both series and will be activating heavily throughout with large scale branding, bike displays and demo ride opportunities at select events.

For more information, visit ShercoUSA.com

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