Brock’s Performance is Bringing Termignoni’s Italian Sound Back to America

Press Release | January 23, 2019

Brock’s Performance Now the Exclusive U.S. Distributor of Termignoni Motorcycle Exhaust Systems

This is a press release from Brock’s Performance…

Brock’s Performance is proud to announce that it has secured the exclusive rights to distribute Termignoni’s lineup of street, dirt and racing products in America.

Brock’s Performance Named Exclusive U.S. Distributor of Termignoni Exhaust Systems

Dayton, OH (January 22, 2019) — Brock’s Performance, a global leader in the design, testing, retailing and distribution of go-fast parts for motorcycles, is proud to announce that it has secured the exclusive rights to distribute Italian exhaust specialist Termignoni’s lineup of street, dirt and racing products in America.

Brock’s Performance Named Exclusive U.S. Distributor of Termignoni Exhaust Systems

More than 300 slip-on exhausts and full systems for 70 bikes from 16 top brands in every genre — sportbikes to cruisers and scooters; ADV machines to motocrossers and trials bikes — starting at just $430, are now in stock and currently shipping from the Dayton, Ohio-based company’s 11,000 square-foot distribution center.

Brock’s Performance Named Exclusive U.S. Distributor of Termignoni Exhaust Systems

Termignoni Performs on the World Stage

Founded by Luigi Termignoni in 1969, the legendary European brand’s trajectory of success includes 18 World Superbike titles, initially with Honda-mounted American Fred Merkel in 1988 and ’89. Frenchman Raymond Roche started Ducati and Termignoni’s winning run of 16 more together with eight other champions.

VIDEO | Termignoni Exhaust System – The Italian Sound

Since the dawn of MotoGP’s four-stroke era, Termignoni has partnered with Honda and Yamaha to net 11 world championships. Valentino Rossi scored the company’s first grand prix title in 2004, while his current nemesis, Marc Marquez, won their latest.

Brock’s Performance Named Exclusive U.S. Distributor of Termignoni Exhaust Systems Brock’s Performance Named Exclusive U.S. Distributor of Termignoni Exhaust Systems

Between these triumphs at roadracing’s pinnacles were world championships in motocross, enduro and trials competition, in addition to national titles and wins in the Dakar Rally.

While Termignoni has been a fixture atop race podiums around the world for more than 30 years, its presence in the U.S. hasn’t been as consistent.

Track Records of Success

Thankfully, Brock’s Performance, like Termignoni — literally — has a track record of success. Similarly, Brock’s evolved from one man’s vision. With the skills of an engineer and passion of a racer, he built, tuned and rode his bikes to race wins and records, then championships. Soon, others wanted what he had and a business was born. Today, it distributes products from multiple foreign brands, sells thousands of Brock’s Performance-designed products, and many from other manufacturers.

Brock’s Performance Named Exclusive U.S. Distributor of Termignoni Exhaust Systems

In 2009, Brock’s Performance became the exclusive North American distributor for BST, a South Africa-based manufacturer of high-end carbon-fiber wheels. Acceptance of this once-maligned, space-age material was gained by tirelessly educating consumers, providing expert aftercare support and bolting wheels to bikes that went on to win national dragracing championships and establish land-speed records.

VIDEO | Brock’s Performance – Passion and Performance

Brock’s also helped BST develop new sportbike products and do business in the burgeoning Harley-Davidson and V-Twin market. As a direct result of these efforts, BST sales are stronger today than during the industry’s boom years before the Great Recession.

All of this captured Termignoni’s attention.

Celebrating Termignoni’s 50th Anniversary

“We would like to be a solid reality in America,” said Termignoni CEO, Michele Burnengo. “In advance of our 50th anniversary, we set out on an eight-month journey to select the most qualified distributor in the U.S. to professionally market and distribute the Termignoni brand. We analyzed business plans, distribution centers, location, corporate culture, IT infrastructure and the ability to be a catalyst for growth. We found some competitive choices and have selected Brock’s Performance to be the U.S. territory distributor for our exclusive, Italian aftermarket brand.”

Brock’s Performance Named Exclusive U.S. Distributor of Termignoni Exhaust Systems

“We’re excited to build a permanent home for Termignoni and a strong partnership with our new friends in Italy,” said Brock’s Performance President, Brock Davidson, a passionate motorcyclist, national title-winning racer, record-setting tuner and well-known technical contributor to the company’s YouTube channel and other social media platforms.

Brock’s Performance Named Exclusive U.S. Distributor of Termignoni Exhaust Systems

“Over three decades,” he continued, “we’ve fine-tuned our formula for successful distribution in the American motorcycle market. With our in-house line and distribution partners’ very technical products, we’ve thrived by providing the highest levels of customer service and tech support. We’re ready to bring Termignoni’s Italian Sound back to the U.S., restore the brand’s position, secure its legacy and make its products sing for years to come.”

For more information, visit BrocksPerformance.com or call 937-912-0054

 

Click here for more Press Releases on Cycle News.

 

Comments